If your company is looking for a new way to advertise or market a product, getting involved in the world of toolbars and browser themes could be a perfect fit. Just about anyone who uses the Internet is familiar with a browser toolbar. Whether it’s a bookmark/browser toolbar or a website toolbar designed for a … Continued
Understanding the difference between a toolbar and a browser theme can be difficult for the average user. Here is one way to think about it: a browser theme can have a toolbar as part of its interface, as a toolbar can be integrated within a theme. The reverse is not possible. It is important to … Continued
Last week, Kendall Allen discussed remaining innovative with marketing in tough economic times. See her post “Relationships And The Progressive Digital Mix” on MediaPost’s Online Spin. Andrew Chen, who supplies supporting analysis with most of his posts, covered part one of his thoughts on “How desktop apps beat websites at building large active userbases” in … Continued
Thoughts on Building the Start-up Team Brand Thunder announced today the formation of its executive team (you can read the full release here). We set out to create a team capable of building (1) a custom-browser infrastructure where we’ll (2) work with some of the best known brands to (3) create branded browsers for their … Continued