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Tag: key metrics

Are You a Fan of the Team or the Sport? – Affinity Marketing and Metrics

May 21, 2010

By Kevin Dwinnell

Image by Getty Images via Daylife I’m sure most of us with affinity marketing products look at the fantastic brands, the audience they’ve created and see the power in that connection. And I’m not going to dispute that connection, but intend to elaborate on it. So much of business is metrics driven. You want to … Continued

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