Tag: Digital media

4 Fantastic Facebook Marketing Ideas to Increase Fan Engagement

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As someone who isn’t new to Facebook marketing, you know that the social networking giant continually makes changes to its guidelines and algorithms. And sometimes, it can be frustrating since all of your fans don’t see your content that is posted organically. If you’ve seen a loss in fan engagement rates on Facebook and minimal reach … Continued

The Digital Marketing Mix – The Why’s the Limit

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Last week, Kendall Allen discussed remaining innovative with marketing in tough economic times. See her post “Relationships And The Progressive Digital Mix” on MediaPost’s Online Spin. Andrew Chen, who supplies supporting analysis with most of his posts, covered part one of his thoughts on “How desktop apps beat websites at building large active userbases” in … Continued