Image via Wikipedia A lot of attention will be on Philadelphia today for Major League Soccer’s draft day. You can find much of the action at the MLS site. Events like this bring fans together with hope and anticipation for the coming season. And in the midst of the hype, I’m going to make a … Continued
An article over on Adweek this week discussed engagement and its misuse in advertising circles. Since Brand Thunder’s Booms! have engagement as a core value proposition, I immediately found myself on the opposing view side. To be fair, some of the points made have merit – but it’s not necessarily a problem with engagement. Our … Continued
Close to a year ago Brand Thunder launched its first holiday experience for the browser. For a business focused on the personalization of the Internet browser, it would have been an unfortunate oversight. Christmas kicked off what’s been a full year of capturing the major holidays in our Booms! and they’ve been exceptionally popular. If … Continued
COLUMBUS, OH — October 29, 2009 — Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, announced today the addition of three new members to its Advisory Board. The board now includes Bob Christopher, former CEO of UGOBE, John Dixon, former VP at AOL, and Mark Harris, Technology Strategist for Microsoft. The members were chosen for … Continued
Hockey teams seem to be the innovators in the interactive marketing space, especially if the team’s name is the Capitals. At least, that’s been our experience to date. One of Brand Thunder’s first clients was the National Hockey League’s Washington Capitals. Now, we’re first again with the Capitals. This time it’s the Elite Ice Hockey … Continued
COLUMBUS, OH (PRWEB) October 15, 2009 — Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, announced today the launch of two browser Booms! designed to bring the campus life to the Internet browser. COED Media Group’s COED Magazine and College Candy both offer irreverent and vital information for daily college life but from different sets … Continued
Image via Wikipedia Today, Laurie Sullivan over at MediaPost’s Online Media Daily discusses how Google is educating the world about Chrome. It’s a small step in a much bigger effort. Whatbrowser.org is a simple site defining the most important application on the computer. It generously makes the major browsers available from the site, and has … Continued
You always want to avoid single points of failure. A variation on this theme was raised on “This Week in Startups,” a live show and podcast where serial entrepreneur Jason Calacanis brings on accomplished guests to discuss and help startups. (I’m referencing Episode 15 with Roelof Botha.) A caller was seeking advice since his Facebook … Continued
Image via Wikipedia COLUMBUS, OH — September 29, 2009– Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, announced today beta group availability to test the most visually immersive add-on available for Microsoft’s Internet Explorer browser. Fans of the NHL’s Vancouver Canucks (http://canucks.nhl.com/club/page.htm?id=48312) or Washington Capitals (http://capitals.nhl.com/browser) can request access to private beta groups and their … Continued
Image via CrunchBase We talk a lot about the power of a browser in staying connected to your consumer and fan base. It should come as no surprise that a company able to define the standard of using social media to support its members would gravitate toward offering a Brand Thunder Boom! to its users … Continued
COLUMBUS, OH — September 16, 2009 — Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, announced today it has three times the number of clients and custom browser Booms! available to end users compared to December 2008. The visual intensity combined with useful content and functional integration into the browser have proven popular with both … Continued
MediaPost’s Online Spin had another interesting article yesterday titled “The Three Rs Of Engagement” by Cory Treffiletti. Cory discusses how there is no standard for defining engagement because engagement depends on the objectives of the marketer. But he proposes three unifying themes necessary to define engagement — and they are Recency, Resonance and Relevance. I … Continued
COLUMBUS, OH – September 2, 2009 – Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, announced today an agreement with the Phoenix Suns to offer its fans a unique online experience. Basketball fans who use the popular internet browser Firefox will be able to download a Phoenix Suns branded browser at Suns.com, featuring the team’s … Continued
Image via CrunchBase Brand Thunder received some nice coverage over at Folio Magazine yesterday. The story focused on our latest release for the Columbus Dispatch and some technical benefits we added behind the scenes to make the product more useful to Dispatch readers and ultimately The Dispatch itself. I encourage you to read the Folio … Continued
Brand Thunder prides itself on the immersive visual experience our browser Booms! deliver – but sometimes less is more. For those times, Brand Thunder built a Small Boom! (toolbar only) view of our Booms!. It’s as simple as clicking on the B/T button in the toolbar and choosing the Small Boom! option. That’s it. The … Continued
Image via Wikipedia Customer Loyalty: How to Earn It is a commentary over at MediaPost. Guy Maser gives some simple and straightforward ideas to help you better serve your existing customer. The fundamentals often aren’t that complex. His suggestions are geared for a certain type of business, but his premise is applicable anywhere – do … Continued
Image via Wikipedia “Not invented here” has long held a negative connotation. I’ve been involved in my share of corporate development efforts that ignore marketplace solutions and pursue an internal one only to see the project stagger and fall. I’ve also used it as an excuse for obstacles encountered when dealing with other companies. In … Continued
COLUMBUS, OH (May 28, 2009) — Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, today announced the beta release of Canvas, a major advance in Internet browser personalization. This lightweight browser enhancement puts the look and feel of the browser fully in the hands of the user by allowing any picture on their computer, or … Continued
Image via CrunchBase For a young company, early success can define you as much as it can ensure your immediate survival. The question is whether staying with that success is good, in the long run, for the company. Brand Thunder has been fortunate selling its custom branded browsers early on to major teams in major … Continued
You may not associate laughing and having fun with athletic prowess and skill, but that’s the appealing mix when it comes to the game of dodgeball. The National Dodgeball League’s Browser Boom! (branded browser) is no different. It’s a clean and stylish design for a browser that keeps you in and around the dodgeball world. … Continued
A conference session at the upcoming Soccerex London Forum is titled “Fans – Interacting with footballs’ number one stakeholder.” Since this topic hits directly in the market Brand Thunder serves with it Booms (branded browsers), I thought we should offer our take. Also, Brand Thunder will have a representative, Boyd Butler, at the Forum. If … Continued