Image by Peter Blanchard via Flickr Trust is a powerful tool in the business arsenal. It’s the enabler to the value exchange that a business seeks with its consumer. With trust, businesses can weather some pretty bad situations. Without it, you’re in a very bad situation. Fortunately, we live in an optimistic society and most … Continued
An article over on Adweek this week discussed engagement and its misuse in advertising circles. Since Brand Thunder’s Booms! have engagement as a core value proposition, I immediately found myself on the opposing view side. To be fair, some of the points made have merit – but it’s not necessarily a problem with engagement. Our … Continued
Cover of Roxanne Marketing can be a lot like the singles bar — the 15 and 30-second shot, the photo shoot for the magazine spread, the flash banner. It’s all the equivalent of “the look,” “the line” or, in my case, the spilled drink. It’s about attention getting and breaking through the clutter. Despite the … Continued
Last week, Kendall Allen discussed remaining innovative with marketing in tough economic times. See her post “Relationships And The Progressive Digital Mix” on MediaPost’s Online Spin. Andrew Chen, who supplies supporting analysis with most of his posts, covered part one of his thoughts on “How desktop apps beat websites at building large active userbases” in … Continued
Marketers are perpetually trying to break through the clutter and gain the attention of their audience. Consumers, on the other hand, are getting more adept at tuning out the noise. If you’re in online marketing, you know they’re blind to it as well. It’s creating that blindness we want to avoid. Visitors to your site … Continued
There are two primary ways to make advertising revenue on the internet – display advertising like Spotify and search. But the question you may ask is “why is search the dominant advertising vehicle for internet applications like browser themes and toolbars?” Available real estate is the short answer. A search box is small and a … Continued
How often does your ego get in the way because you say to yourself “I can do it all”? The ego has its role. It probably inspired a lot of entrepreneurial ventures because you believe you can do “it” better. But, does it also give you free reign to do what’s right for the business? … Continued