Themed new tab pages deepen fan engagement and time on site

Houston Texans New Tab PageCOLUMBUS, OH – January 6, 2014 Brand Thunder LLC (, the browser theme specialist, created a new tab home page that delivers more than 100 million annual impressions to its users and for its 350+ brand partners. The pages include an intense visual graphic each time a new tab is opened and introduces the ability to distribute video content, headlines, music, exclusive content and special offers to users at the height of their exploration on the Internet.

Themed experiences on the new tab home page continue the evolution of browser themes and their high engagement and branding capabilities. The results are astounding with these themed pages being visited by each user more than 45 times a month and users are averaging more than 8 minutes on the page. These metrics demonstrate users are engaged and returning with a high level of frequency.

“The growth of Google Chrome paved the way for this success,” said Patrick Murphy, founder and CEO of Brand Thunder. “The push toward very low profile browsers removed much of the real estate themes used in the past. However, the multi-tab experience of browsers created a larger, more engaging canvas whenever a user opens a new tab.”


About Brand Thunder:

Brand Thunder is the world leader in browser themes for Firefox, Internet Explorer, Safari and Chrome. With more than 350 world-class brands already listed as clients, the highly visual experience is delivered through a combination of a wallpaper-style image on the browser theme’s new tab page and a graphical layer in the browser navigation. Brand Thunder browser themes are available for some of the most recognizable brands in sports, college, music and the Internet including: Bob Marley, College Network, The Huffington Post, IGN,, NASCAR, NBA, NHL, NFL, SONY Music, Universal Music, WeatherBug and many more. Create, find or have us build your browser theme at


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