The battle for Internet browser supremacy has been narrowed to three competitors: Google Chrome, Mozilla Firefox and the old mainstay, Internet Explorer. While Internet Explorer remains a key player – especially after its latest overhaul and marketing campaign – Chrome has captured the majority of online users.
The battle for mobile browser supremacy is another story, though. While Chrome, Firefox and Microsoft are all in the game, plenty of other players – such as Safari, Opera, RockMelt, Aurora and more – have an influence.
So who exactly is winning the mobile browser war?
It’s tough to say – the best mobile browser is going to load quickly and offer a streamlined version of its desktop version; it won’t just a scaled-down replica. It’ll make switching between tabs easier (often with the swipe of a finger) and won’t look cluttered.
The list of mobile browsers goes on and on, but here are a few that are trying to separate themselves from the competition:
- Chrome Mobile Browser: As the most popular web browser out there, the Chrome mobile browser allows its users to bring their personalized experiences from the computer to their phone, tablet, etc. Chrome is a rising star in the mobile browser world, increasing market share every week. Given that it’s not the default browser in Windows machines nor iOS devices, this is an impressive feat for the Internet giant.
- Safari Mobile: The Safari mobile browser hasn’t needed to do much. It’s fast, reliable and already installed on all of your Apple devices. By overall numbers, Safari is the most used mobile browser but that could likely be attributed to it being the default browser in iPhone and iPad devices.
- IE Mobile Browser: The Internet Explorer mobile browser has completely revamped its look with the concept of “touch” in mind. Through the use of HTML5, Microsoft has tried to go futuristic and promote swiping (instead of clicking) and a simplified, streamlined design. The other companies should watch out for the resurgence of the once dominant browser.
- Firefox Mobile Browser: Despite being a giant in the web browser world, the Firefox mobile browser has yet to catch on. It has many features that are similar to other mobile browsers; the competition is just so fierce that Firefox has seemingly fallen by the wayside. In fact, Firefox has less than 1% market share in the mobile browser market.
- Rockmelt Mobile: RockMelt is considered a very innovative mobile web browser, but how many of us use it or have heard of it? That’s how competitive – and saturated – the market is. Rockmelt does have some social components that make this mobile browser an interesting competitor. For example, Rockmelt incorporates a “Share Tab” with your social media accounts and is a much more photo driven browser overall.
In other words, it’s impossible to say who is winning at this point. Safari is reliable and has a strong backing and the largest market share, but Chrome and every other major browser out there is looking for a piece of the pie.
The mobile browser war will continue to rage on for quite some time as these developers find new ways to enhance their capabilities on smaller devices. The keys to any mobile browser’s success will always be speed, safety, a sleek design and an incorporation of social media features. The only question is, who will do it best?