COLUMBUS (August 21, 2012) — Brand Thunder LLC (, the browser customization specialists, and SIDEARM Sports (, a leading provider of web sites for athletics programs, announced an agreement to provide interactive browser themes for Chrome, Firefox and Internet Explorer to more than 600 colleges, universities and conferences.

Alumni, students and sports fans can enjoy a more visual and engaging Internet experience with their favorite school or conference. Each browser theme offers the latest athletics news, Facebook, Twitter, schedules and more. The visual elements extend from the browser chrome into new tab pages providing a rich visual experience on top of the content and links. SIDEARM Sports will provide the school branding, colors and athletic content ensuring an experience fans will love.

“SIDEARM Sports is very excited to offer our clients the customized interactive browser theme,” said Jeffrey Rubin, President/CEO of SIDEARM Sports. “This feature is sure to help promote our clients brand and will engage users. I hope all of our clients take advantage of the opportunity.”

“The high level of passion and identity in athletics makes it one of the most popular categories for browser themes,” says Patrick Murphy, founder and CEO of Brand Thunder. “And SIDEARM Sports, as a leader of technical innovation in this space, is an ideal partner for Brand Thunder.”

Brand Thunder’s interactive themes provide an extreme makeover of the Internet browser.  They are free, lightweight active customizations that can include themes, toolbars, sidebars and other content or functionality.

About SIDEARM Sports

Founded in 1996, Syracuse, NY based SIDEARM Sports has spent years providing clients with innovative technological solutions for their web needs. SIDEARM (Sports Information Distribution Engine with Archives and Records Management) is a collegiate athletic web-based content management solution that includes everything from press release and roster management, social media integration, dynamic scoreboards, sponsorship recognition, interactive polls, SIDEARM STATS (live in-game statistics), streaming audio and video, newsletters, recruiting components, and so much more. SIDEARM Sports has a client list that includes 604 athletic clients from around the country including Syracuse University, the University of Hawaii, Temple University, University of Wisconsin Whitewater, LaSalle University, Texas State University and the Ohio Valley Conference plus many other NCAA DI, DII, DIII, NAIA, NJCAA and collegiate conferences.

About Brand Thunder:

Brand Thunder is the world leader in browser themes and custom interactive browser themes for Firefox, Internet Explorer, and Chrome. Brand Thunder formed in April 2007 to leverage the power of customization within the web browser and offer companies a compelling, patent-pending solution for creating a more persistent presence with their Internet consumer. Brand Thunder has branded the browser and extended its functionality for some of the most recognizable brands in sports, music and the Internet including: Bob Marley, College Network, CollegeHumor, The Huffington Post, IGN,, NASCAR, NBA, NFL, SONY Music, Universal Music, WeatherBug and many more. Create, find or have us build your browser theme at

Patrick Murphy, CEO
Brand Thunder, LLC


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