Image representing WeatherBug as depicted in C...
Image via CrunchBase

I’m going to double dip here and talk about the same thing we issued a press release on this week — the Brand Thunder Weather Theme. I’m doing so because I think the technology behind it and the experience in front of it are simply amazing.

Almost the entire background changes with the weather. This theme creates a new level of opportunity for our partners and users. Think of the implications if you’re in the business of “new.” Whether it’s fashion or celebrity, photo journalism or visual content, the ability to change the theme with the visual elements that keep it fresh and your audience in tune is pretty cool.

It also opens the opportunity to create new themes where the visuals update based on a timed sequence — something like a life-stage theme. It could be as simple as theme of Seasons, so last week’s vernal equinox would have welcomed in the Spring theme automatically. Or maybe an expectant parent theme tracking the changes in the unborn child. The communication channel created with these interactive themes are not left to the content feeds, they are inspired with the visual connection as well.

The Weather theme is a showcase of the functionality and what browser themes can become. We’re modifying your browser experience based on the local weather conditions. Your location is determined by entering your location or by letting the Firefox browser use its location services to determine your location.

For the weather content, we leveraged the WeatherBug API, which gave us a great resource for more weather information than you can imagine. With the API, we had a good foundation to work with for a rich sidebar featuring live weather conditions, radar weather maps and more. Plus, we had all the standard elements needed: current temperature and at-glance-forecast.

A portfolio of stylized weather conditions were designed for the browser theme backgrounds and they meld seamlessly with the forecast icons from WeatherBug. The theme also allows you to set the number of forecast days you want to see. It’s beautiful, interactive and useful on so many levels.

This is the next step in what a browser theme can be and I invite you to try it out at

Reblog this post [with Zemanta]

Leave a Reply

Your email address will not be published. Required fields are marked *