Stanley Cup, on display at the Hockey Hall of ...
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The Breakfast of Champions is the well known slogan of Wheaties, or a Kurt Vonnegut novel, depending on the circles you swing in. Brand Thunder is laying its claim as “the Maker of Champions.” It’s an easy claim when you create your own moniker, and sounds better than reality – “the official new media, affinity marketing tool of the team that wins out.”

Last year, the Stanley Cup Finals pitted the toolbar offering Detroit Redwings with the browser theme supporting Pittsburgh Penguins — and the Penguins prevailed. One W for the browser theme contingent. This year, the technology drama has been left behind as both teams, the Chicago Blackhawks and Philadelphia Flyers, are Brand Thunder clients and their fans are avid users of each team’s interactive browser theme. For two consecutive years, Brand Thunder will be a proud partner of the Stanley Cup Champions.

Sure, you can point and say, “well, you’ve not won it all in every sport.” True, but I like our odds. Just look at the past year in sports. One hundred percent of our clients from BCS schools wound up in a BCS Bowl Game (things are looking up for the Duke football team this season!). Brand Thunder clients made it to the NBA finals last year (Orlando Magic) and are contending again this year (Magic and Phoenix Suns). The Superbowl featured a Brand Thunder client (Indianapolis Colts) and the Major League Soccer Champions (Real Salt Lake) are clients as well.

I love pointing out how well our clients are doing. I think it’s great that we’re in such good company. Do I think there’s truth to the claim a Brand Thunder browser theme can make a sports team perform better? To borrow from Bull Durham: “A player on a streak has to respect the streak. If you believe you’re playing well because you’re getting laid, or because you’re not getting laid, or because you wear women’s underwear, then you are!”

Help us respect the streak. If you want to see how Brand Thunder and an interactive browser theme can keep you at the top of your game, give us a shout.

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