COLUMBUS, OH — January 28, 2010 — Brand Thunder LLC (http://www.brandthunder.com) and CollegeHumor (http://www.collegehumor.com) announce the launch of an interactive browser theme fully capable of infusing Firefox browsers with a sense of humor. Fans of CollegeHumor can find the free download at http://www.brandthunder.com/collegehumor.
Through a small browser add-on, users’ web browser skin will get a complete CollegeHumor makeover including links to the most popular sections of the website and a multimedia sidebar.
“CollegeHumor is already an incredibly addictive site,” said Patrick Murphy, founder and CEO of Brand Thunder. “By creating this kind of visibility in the browser, we think this could lead to a whole new 12-step program.”
Brand Thunder’s browser Booms! are lightweight active customizations that can include themes, toolbars, sidebars and other content or functionality. With a Boom!, users can switch real-time between any of the browser looks they created without restarting their browser.
About Brand Thunder:
Formed in April 2007, Brand Thunder creates extreme makeovers for the Internet browser. Brands enjoy a persistent connection to their Internet consumer driving more website visits and increased revenue. Through a software installation, end users change the drab Internet browser into an immersive experience from their favorite sports team, entertainment franchise or Internet site. The interactive browser themes feature official logos, colors, content and functionality, and can also extend capabilities including video, music players or other Internet widgets. Current business partners and clients include Bing, The Daily Beast, Huffington Post, Major League Soccer, NASCAR, NBA, NCAA, NFL, NHL and Universal Music. Samples found at http://brandthunder.com/gallery/.
CollegeHumor.com was founded in a dorm room in 1999 as an online depository for all of the content that floats around collegiate computer networks. The site has since grown into a daily updated source of original web content and now boasts a loyal following of 10 million unique users per month and more than 30 million monthly video views. With major blue chip companies such as Ford, Universal Pictures and Procter & Gamble advertising on the site, the release of Penguin Books’ The CollegeHumor Guide to College and Faking It…How to Seem Like a Better Person Without Actually Improving Yourself, and a movie with Paramount in the works, CollegeHumor has quickly emerged as an icon of online humor. CollegeHumor is an operating business of IAC (NASDAQ: IACI).
Patrick Murphy, CEO
Brand Thunder, LLC