COLUMBUS (April 14, 2010) — Brand Thunder LLC (http://www.brandthunder.com), the browser customization specialists, announced today its relationship with The Hockey News to extend comprehensive coverage of the world of hockey to the Firefox and Internet Explorer browsers. The Hockey News browser themes will keep hockey fans connected to sporting news regardless of where they are on the Internet. The browser theme is a free download at http://www.thehockeynews.com/browserdownload/.
Users will find breaking news delivered to the browser via a toolbar newsreader, plus a multimedia sidebar offers videos and more to give fans the breadth of information they want. The theme is delivered through an easy-to-install browser add-on allowing hockey fans to transform their drab web-browser into an immersive experience that delivers the best of The Hockey News directly to the browser.
“Hockey fans are an engaged and energized group,” says Edward Fraser, Managing Editor of The Hockey News. “Anything less expressive and informative than Brand Thunder’s interactive themes would not have met their needs as thoroughly.”
“The Hockey News is essential reading for the true hockey fan,” says founder Patrick Murphy. “The intersection of relevant content with highly interested user is where Brand Thunder’s interactive browser themes excel by messaging directly to the user whenever they are online. It’s a natural extension to the communication channel The Hockey News has nurtured over the past 60+ years with its readers.”
Brand Thunder’s interactive themes provide an extreme makeover of the Internet browser. They are free, lightweight active customizations that can include themes, toolbars, sidebars and other content or functionality. Users can switch real-time between any installed Brand Thunder themes.
About Brand Thunder:
Formed in April 2007, Brand Thunder creates extreme makeovers for the Internet browser. Brands enjoy a persistent connection to their Internet consumer driving more website visits and increased revenue. Through a software installation, end users change the drab Internet browser into an immersive experience from their favorite sports team, entertainment franchise or Internet site. The interactive browser themes feature official logos, colors, content and functionality, and can also extend capabilities including video, music players or other Internet widgets. Current business partners and clients include Bing, The Daily Beast, Huffington Post, Major League Soccer, NASCAR, NBA, NCAA, NFL, NHL and Universal Music. Samples found at http://brandthunder.com/gallery/.
Patrick Murphy, CEO
Brand Thunder, LLC