Looking across the Daytona International Speedway
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COLUMBUS, OH – February 9, 2010 — Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, announced today the launch of the interactive browser theme for the Daytona International Speedway. Racing fans can get a browser theme that keeps them attuned to three of the hottest events at the preeminent race track, the Daytona International Speedway. The theme changes automatically in the browser after each event providing a unique look for the Daytona 500, the Coke Zero 400 Powered By Coca-Cola and the Daytona 200 motorcycle classic. The theme can be downloaded for free at http://www.daytonainternationalspeedway.com/Fan-Info/Custom-Daytona-Web-Browser.aspx.

In addition to three unique looks, the interactive browser theme also features breaking news in the news ticker and sidebar newsreader, plus easy navigation to the Daytona International Speedway Web site including tickets for all events. The browser theme will also connect users to the Daytona International Speedway’s fan pages on Facebook, Twitter and YouTube.

“With each event, Daytona International Speedway transforms to a completely different experience,” said Robin Braig, President of the Daytona International Speedway. “With Brand Thunder’s help, we’re delivering that same concept to the web browsers of race fans.”

“The events at the Daytona International Speedway are such a big draw,” said Patrick Murphy, founder and CEO of Brand Thunder. “This theme is a great way to keep the connection to the fans when they’re not at the track and keeping the racing spirit with them whenever they’re online.”

Brand Thunder’s browser Boom! technology provides an extreme makeover of the Internet browser. Booms! are free, lightweight active customizations that can include themes, toolbars, sidebars and other content or functionality. Users can switch real-time between any installed Boom!.

About Brand Thunder:
Formed in April 2007, Brand Thunder creates custom-browser experiences for major brands. Brands enjoy a more persistent connection to their Internet consumer through the custom browser Boom!, which increases website visits and revenue. Through a software installation, end users change the look and feel of their Internet browser into an immersive experience from their favorite sports team, entertainment franchise or Internet site. The custom browser Booms! feature official logos, colors, content and functionality, but can also extend capabilities including video, music players or other Internet widgets. Current business partners and clients include the Huffington Post, Major League Soccer, NASCAR, NBA, NCAA, NFL, NHL, Universal Music and Bing Search. Samples found at http://brandthunder.com/gallery/.

Patrick Murphy, CEO
Brand Thunder, LLC

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