COLUMBUS, OH – January 26, 2010 — Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, in conjunction with The Daily Beast announce the release of an Internet browser theme tailored specifically to the avid newsreader. It is the first theme to update with The Daily Beast’s photo exclusives, plus the story headline can be revealed on mouse over or the user can click to read the full story. The browser theme also integrates content and functionality directly from The Daily Beast including a news ticker of breaking news and links to important site categories. It can be downloaded at http://www.thedailybeast.com/browser-theme.
Users will enjoy a multimedia sidebar that keeps them connected to the hottest news via a special view of the Cheat Sheet, Buzz Board, Blogs & Stories and Video sections of The Daily Beast. With the sidebar, users can surf the web while keeping a detailed view of breaking news open in the browser.
“Delivering relevant news into the browser is a great way to keep our community attuned to what’s happening now,” said Byran Keefer, Director of Product for The Daily Beast. “The Brand Thunder Boom! feature set allowed us to move beyond simple text and into something that’s as visually compelling as it is functional.”
“The Daily Beast forced a unique twist in our product, which is the same approach they take on their web site,” said Patrick Murphy, founder and CEO of Brand Thunder. “Pulling a new image into the browser theme each day is a great high-level feature for their fan base and just plain cool.”
Brand Thunder’s browser Boom! technology provides an extreme makeover of the Internet browser. Booms! are free, lightweight active customizations that can include themes, toolbars, sidebars and other content or functionality. Users can switch real-time between any installed Boom!.
About Brand Thunder:
Formed in April 2007, Brand Thunder creates custom-browser experiences for major brands. Brands enjoy a more persistent connection to their Internet consumer through the custom browser Boom!, which increases website visits and revenue. Through a software installation, end users change the look and feel of their Internet browser into an immersive experience from their favorite sports team, entertainment franchise or Internet site. The custom browser Booms! feature official logos, colors, content and functionality, but can also extend capabilities including video, music players or other Internet widgets. Current business partners and clients include the Huffington Post, Major League Soccer, NASCAR, NBA, NCAA, NFL, NHL and Universal Music. Samples found at http://brandthunder.com/gallery/.
Patrick Murphy, CEO
Brand Thunder, LLC