COLUMBUS (June 21, 2010) — Brand Thunder LLC (http://www.brandthunder.com), the browser customization specialists, announced its first entry into the Indian market with the launch of the Sanjeev Kapoor interactive browser theme for Firefox. The best of Chef Kapoor’s vast library Indian cuisine knowledge is now rolled into a free download available at http://pages.brandthunder.com/sanjeevkapoor/download/.
The browser theme is tightly integrated with Chef Kapoor’s web site (http://sanjeevkapoor.com) and offers a full range of videos and links to proven recipes and a host of information on the art and craft of cooking. User’s install an add-on for their existing Firefox browser to have fast access to new and favorite recipes from Chef Kapoor, plus seasonal suggestions, monthly features, shopping and more. The video sidebar offers an abundance of cooking presentations including both vegetarian and non-vegetarian selections.
“We wanted to offer our users something that would strengthen their relationship with Chef Kapoor.” said Mr. Adarsh Nigam, VP-Marketing (www.sanjeevkapoor.com). “This interactive browser theme has brought together the right experience and content for our fans to enjoy.”
“Sanjeev Kapoor has an avid fan base in India and across the globe,” says founder Patrick Murphy. “We feel the browser theme is a great opportunity to reach his widespread audience and share his inspiring explorations of Indian cuisine.”
Brand Thunder’s interactive themes provide an extreme makeover of the Internet browser. They are free, lightweight active customizations that can include themes, toolbars, sidebars and other content or functionality. Users can switch real-time between any installed Brand Thunder themes.
About Sanjeev Kapoor:
Chef Sanjeev Kapoor is the most celebrated face of Indian cuisine today. Chef extraordinaire, TV show host, author of best-selling cookbooks, restaurant consultant, architect of a unique range of food products and winner of numerous culinary awards, Chef Kapoor is living his dream of making Indian cuisine the number one cuisine in the world. He hosts Khana Khazana the popular Cookery Show on Zee TV which has won the ‘Best Cookery Show’ award given by the Indian Television Academy year after year ever since its inception in the year 2000. The show has completed more than 700 episodes being telecast non stop for 15 years – the longest running TV show in any category on any channel. His website www.sanjeevkapoor.com is a complete cookery manual with a compendium of tried and tested recipes and a wealth of information on the art and craft of cooking. As a restaurant consultant he has granted his franchise to a number of restaurants abroad and in various cities of India.
About Brand Thunder:
Formed in April 2007, Brand Thunder creates extreme makeovers for the Internet browser. Brands enjoy a persistent connection to their Internet consumer driving more website visits and increased revenue. Through a software installation, end users change the drab Internet browser into an immersive experience from their favorite sports team, entertainment franchise or Internet site. The interactive browser themes feature official logos, colors, content and functionality, and can also extend capabilities including video, music players or other Internet widgets. Current business partners and clients include Bing, The Daily Beast, Huffington Post, Major League Soccer, NASCAR, NBA, NCAA, NFL, NHL and Universal Music. Samples found at http://brandthunder.com/gallery/.
Patrick Murphy, CEO
Brand Thunder, LLC