Logo of the NBA Finals.
Image via Wikipedia

You’d think a team heading to the NBA Finals would have only one thing on their mind. That may be true of the players and coaches, but the front office is still thinking about the fans in this stellar 20th season for the Magic.

That’s why, starting today, you can download the latest Brand Thunder Boom! from the NBA’s Eastern Conference champions. It’s a special “NBA Finals” edition that’ll have fans saying “Go Magic!”

Seriously, this is one project that’s been GO from the beginning. It’s probably one of the fastest turnarounds we’ve seen from agreement to design, build and launch. Motivation can do that for you. But it’s only part of the equation. For those in the development field, you know it’s also about clear definition and deadlines met by anyone who plays a role. That’s not always easy.

Neither is playing in the NBA Finals. Two motivated teams reached the Finals, but now it’s about offense, defense and simply whether or not shots are going to fall. Or, it could just take a little Magic.

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