First of all, if you’ve not seen the NASCAR Nationwide Series branded browser – you’ve got to check it out. It is simply a beautiful execution for a stellar brand. It feels like racing.

And give Nationwide their due. Branded browsers have extensive customization and integration capabilities. It can be a tempting playground for any marketer. Yet, the NASCAR Nationwide Series browser is focused on the fan – as it should be.

This is usually the point in the blog where we try to apply some business learning and share it so the blog isn’t just us ranting on about our work. But, I’m at a loss for words. I just love this. Seriously, take a look at it here.

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