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Less than a year ago we launched our first Christmas theme and kicked off a year long cycle of building a theme for many of the major holidays. It was something purely fun and it went over big. The latest can be found at

So in the list of family, friends and coworkers, one of the things I’m thankful for is the little idea that went big. We had a steady pace of new products and users outside our core business. An added benefit to promising the holiday themes was the built-in deadline. Despite the non-client nature of these browser themes, dates needed to be hit to coincide with spikes in searches and consumer interest.

If there’s a bigger lesson here, it’s probably to keep the side projects alive and give at least some of them the runway they need to get a true market test. It’s certainly been helpful to us.

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