COLUMBUS (March 4, 2009) — Brand Thunder LLC (http://www.brandthunder.com), the branded browser specialists, announced today an agreement with the Cleveland Cavaliers to bring the first NBA custom browser to Cavaliers fans.
Cavaliers fans will enjoy an Internet experience where the browser is immersed in the look, feel and content of Cavaliers basketball. The customization is delivered through a small download, called a Boom, and since it becomes part of the browser it stays with the user regardless of the website being visited. Once installed, fans will be able to switch seamlessly between a version featuring the colors, logo and news from the Cavaliers team, or one that includes elements of CavFanatic.com, the team’s official social network site.
“We’ve had a record breaking season in many areas, both on and off the court. Our websites are no different. Just like so many fans like to wear our colors and logos on clothing and decorate their walls at the office and at home, Brand Thunder has created a way for our fans to now outfit their web browsers too.’” said Jeff Lillibridge, Director of Web Services of the Cleveland Cavaliers. “Our work with Brand Thunder will help us connect with our fans in a fun and convenient way whenever they are online. Bring on the Boom!”
“It’s hard to find another team that has as much energy around it as the Cavaliers,” said Patrick Murphy, founder and CEO of Brand Thunder. “This is a great way for the team to stay connected to those fans. And being an Ohio-based company, we’re thrilled the Cavs will have the first NBA Boom.”
Booms are lightweight active customizations that can include themes, toolbars, sidebars and other content or functionality. Users can dynamically switch between Booms without restarting their browser.
About Brand Thunder:
Formed in April 2007, Brand Thunder creates a more persistent presence between corporate brands and their Internet consumer through its branded-browser customization, which leads to increased website visits and revenue. Through a software installation, end users change the look and feel of their Internet browser into an immersive experience from their favorite sports team, entertainment franchise or internet site. The customized browsers feature official logos, colors, content and functionality, but can also extend capabilities including video, music players or other Internet widgets. Current business partners and clients include the Huffington Post, Major League Soccer, NASCAR, NCAA, NHL, Starpulse.com, Universal Music and Yahoo!. Samples found at http://brandthunder.com/gallery/.