COLUMBUS, OH — September 16, 2009 — Brand Thunder LLC (, the custom browser specialists, announced today it has three times the number of clients and custom browser Booms! available to end users compared to December 2008. The visual intensity combined with useful content and functional integration into the browser have proven popular with both clients and end users of the Brand Thunder Booms!.

At the end of 2008, 18 signed clients and 31 browser add-ons resulted in over 500,000 downloads of its browser customizations. In middle of September 2009, the client list has grown to over 60 partners and 83 Booms! in the market with dozens more Booms! in the build process for release in the coming weeks. Downloads are approaching 1.5 million.

The browser customization is delivered through a small download called a Boom! and wraps the user’s web browser in a graphically-rich experience with integrated content and functionality that best serves a brand’s audience. Clients can include videos, streaming music, breaking news, Twitter feeds plus buttons that link to their most popular pages on their sites. The browser becomes a valuable connection between brand and its community and delivers continuous invitations back to the site of the sponsoring brand.

The client list taking advantage of the browser add-on continues to grow and now includes brands in the U.S., Canada and U.K. such as House of Blues, Major League Soccer, teams from the NBA and NFL, newspaper publishers, radio stations, TV affiliates, webcomics and more. This is in addition to companies like Geffen Records, Universal Music Group, Huffington Post, NASCAR Nationwide Series, NHL teams among others.

Additional milestones attesting to Brand Thunder’s growth include increasing strategic channel partners from 7 to 11 and spanning six countries on three continents. Despite a seasonal nature to a majority of product and clients, the active user rate has more than doubled during the first nine months of 2009.

“Our Washington Capitals browser has been a great success,” said Sean Parker, Director of New Media, Washington Capitals. “Over the last two years we have seen a significant increase in our Firefox visitor traffic. I am sure part of this increase is due to our branded browser. Brand thunder has done a great job of integrating Capitals news feeds, Caps365 and customized buttons into the theme, which reinforces our brand to our fans and drives traffic to our site. I am looking forward to seeing the new enhancements Brand Thunder will be adding to our browser for this upcoming season.”

“We help people customize their online experience and make that experience easy, better and more personal,” said Patrick Murphy, founder and CEO of Brand Thunder. “The result has been a growing and excited fan base, which makes it easier to bring on an amazing list of clients.”

Brand Thunder’s browser Booms! are free, lightweight active customizations that can include themes, toolbars, sidebars and other content or functionality. With a Boom!, users can switch real-time between any of the browser looks they created without restarting their browser.

About Brand Thunder:
Formed in April 2007, Brand Thunder creates custom-browser experiences. Brands enjoy a more persistent connection to their Internet consumer through the custom browser Boom!, which increases website visits and revenue. Through a software installation, end users change the look and feel of their Internet browser into an immersive experience from their favorite sports team, entertainment franchise or Internet site. The custom browser Booms! feature official logos, colors, content and functionality, but can also extend capabilities including video, music players or other Internet widgets. Current business partners and clients include the Huffington Post, Major League Soccer, NASCAR, NBA, NCAA, NFL, NHL, Universal Music and Yahoo!. Samples found at

Patrick Murphy, CEO
Brand Thunder, LLC


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