logo of Lingerie Football League
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COLUMBUS, OH — August 26, 2009 — Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, announced today the launch of the Lingerie Football League (LFL) browser Boom!, a visual browser takeover designed to bring LFL fans closer to the league action. It is available for download at http://www.lflus.com.

With the launch of the new league less than a month away, fans can feed their excitement and stay engaged with the LFL, and its teams, right in their Internet browser whenever they are online. The LFL Boom! features two looks, Garter and Lace, each combines the aggressive graphical styling of the league complemented with images of some of its star athletes. Fans will also have easy access to team homepages, tickets, schedules, the official league store, a live Twitter feed and links to LFL’s Facebook and MySpace pages.

“The Lingerie Football League will provide unprecedented online access to our fans who are incredibly technology driven. Brand Thunder’s browser Booms! will be an essential fan-engagement tool for the LFL and part of our many social media offering,” said Mitchell S. Mortaza, Founder & Chairman, Lingerie Football League. “We felt it was a natural product to offer our fans as the first LFL season approaches.”

“It’s great to be a part of the LFL’s inaugural season,” said Patrick Murphy, founder and CEO of Brand Thunder. “We’re focused on helping the LFL attract and connect with a new fan base.”

Brand Thunder’s browser Booms! are free, lightweight active customizations that can include themes, toolbars, sidebars and other content or functionality. Users can switch real-time between any installed Booms!, or change from a full Boom! view to a small Boom! (toolbar only), all without restarting the browser.

About Brand Thunder:
Formed in April 2007, Brand Thunder creates custom-browser experiences. Brands enjoy a more persistent connection to their Internet consumer through the custom browser Boom!, which increases website visits and revenue. Through a software installation, end users change the look and feel of their Internet browser into an immersive experience from their favorite sports team, entertainment franchise or Internet site. The custom browser Booms! feature official logos, colors, content and functionality, but can also extend capabilities including video, music players or other Internet widgets. Current business partners and clients include the Huffington Post, Major League Soccer, NASCAR, NBA, NCAA, NFL, NHL, Universal Music and Yahoo!. Samples found at http://brandthunder.com/gallery/.

Patrick Murphy, CEO
Brand Thunder, LLC


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