Today we’re releasing a dramatic improvement to our branded browser themes – which were already industry leading in their ease of use.

Holidays are usually down times for many companies. Start-ups are not usual companies, so we used the seasonal slow-down to significantly improve the user experience for our product.

Here’s the quick summary of the BOOM:

1. BOOMS are lightweight active customizations including theming, toolbars, sidebars and more
2. Users can dynamically switch between BOOMS without restarting their browser
3. Integration of multiple Brand Thunder BOOMS into a single BOOM Pack for a single location for managing all BOOMS

Now, here’s the long version:

It has always been easy to get a user into a Brand Thunder custom browser theme. We combine multiple elements for customizing the Firefox browser into a single download. Once a user installed one of our themes, however, to change or move between different themes was difficult.

The difficulty arose from the default placement within the Firefox browser for each custom element. Functionality is under Extensions, the visual look and feel is under Themes, both of these are under the drop-down menu for Tools, and then under Add-ons. Individual preferences for each are in a profile that really can’t be seen or modified easily. There just wasn’t an elegant way to handle all of this capability … until BOOM. The Brand Thunder menu, included with every branded browser theme, will be the central home for managing BOOMS.

Users can now switch between BOOMS without modifying multiple settings and without restarting their browser – a big step forward for any Firefox user. It’s like Firefox Personas on steroids. (Please note: No performance enhancing drugs were used in the development of BOOM. Not counting coffee and Mountain Dew.)

Currently, BOOMS are available for the Holiday and Inauguration BOOMS. As the functionality rolls out across all products, the user experience will be like this: a fan of NASCAR who wants a different look during the off-season can easily move to their favorite hockey team, like the Canadiens, then jump over to Inauguration for the celebration, back to the Canadiens and then back to NASCAR as the season starts. New BOOMS can be added, old ones removed and changing from BOOM to BOOM and each change is achieved with a single action. Any new BOOMS installed will become the default experience but the user can gracefully switch to any of their other BOOMS.

Now that the work is done, we’re optimistic a big usability issue is solved. It’s like we got our Christmas gift and we’ll use it to enter the New Year with a bang… or rather a BOOM!

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