For Immediate Release

COLUMBUS OH (July 29, 2008) — Brand Thunder LLC, the browser customization specialists, announced today that Coolfire Media will offer Brand Thunder custom browsers as a part of its Interactive services. The browser customizations will include the capability to offer functionality developed exclusively by Coolfire Media. Financial terms were not disclosed.

The customizations allow a visual takeover of the look and feel of the browser creating a totally branded experience that is persistent regardless of the web site being viewed. Additionally, functionality can be enhanced including embedded media players, RSS feeds incorporating images and text, and content widgets.

“We’ve made it simple to enhance multiple elements within the browser,” says founder Patrick Murphy. “We can offer that core capability to Coolfire Media, who in turn has extensive experience in providing new media solutions to brand marketers and they can add their own functionality tweaks to our current portfolio of offerings.”

“Brand Thunder has built a complete end-to-end process for a very compelling niche product,” said Eric Stanley, of Coolfire Media. “We think it leverages our interactive capabilities, gives us the flexibility to make unique offerings and will be in demand by our partners.”

About Brand Thunder

Formed in April, 2007, Brand Thunder creates a more persistent presence between corporate brands and their internet consumer through its browser customization which leads to increased web site visits and revenue. Through a software installation, end users change the look and feel of their internet browser into an immersive experience from their favorite sports team, entertainment franchise or internet site. The customized browsers feature official logos, colors, content and functionality, but can also extend capabilities including video, music players or other internet widgets. Current business partners and clients include the The Huffington Post, NCAA, NHL,, Universal Music and Yahoo!. Samples found at


Patrick Murphy, CEO
Brand Thunder, LLC


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