Oct 06
Image by Getty Images via @daylife
Think of widgets as little single-serving pieces of your web content – easy to pull from your web site and put them wherever they can best boost traffic to your web site. When you first go to create your own browser theme at BT:Engage, you’ll discover a features tab called Widgets. You’ll also uncover how powerful a browser theme can be at increasing traffic and visits to your web site.
Here’s what you need to know.
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Posted in BT:Engage | Tags: browser theme, Clearspring, Facebook, Twitter, Web browser, Web traffic, Website, Widget, Widgetbox, widgets, Yahoo | No Comments »
Sep 30
Image via Wikipedia
A browser theme is more than a pretty picture, or it should be. That’s why we call ours “interactive browser themes” and we’ve seen browser themes deliver 6 – 12x more clicks than the average visits to our partner sites. You get this return traffic by utilizing the content you’ve already created for your web site. It’s a simple matter of exposing it and directing users back to your site through the browser theme.
Here are some tips to help you get started.
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Posted in How-to Tutorials | Tags: brand thunder, browser theme, Feedburner, NASA, RSS, Web browser, Wordpress | No Comments »
Sep 23
Image by Getty Images via @daylife
We’re all in sales. Whether you’re Coca-Cola or the GateWay College Gecko soccer teams, you’ve got an audience you’re trying to reach and some action you’re trying to inspire. These two groups may be miles apart in terms of scale, but they’re both actively engaged with their communities online. Coke has it’s MyCokeRewards.com and the GateWay Geckos use Facebook, Twitter. and their Browser Theme. They are strengthening their ties with their existing audience, and, in effect, selling more.
For many businesses, the sales strategy falls into two roles: Hunter and Farmer. Every company will have a mix of these two that fit best with its overall objectives.
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Posted in Commentary | Tags: brand thunder, Coca-Cola, harry potter, sales strategy, Web browser | No Comments »
Aug 19
It probably seems strange that it’s almost guaranteed the browser theme you create with exacting care in our theme creator will look different once it’s downloaded. I went into some detail on this point in the post BT:Engage How To – Browser Dimensions and Design. Now I’m going to offer up some tips and suggestions for making it a non-issue through your use of background images and colors.
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Posted in How-to Tutorials | Tags: Adobe Photoshop, browser theme, Color Picker, Color tool, GIMP, Portable Network Graphics, Web browser | No Comments »
Aug 05
Image by brandthunder via Flickr
The most frequent comment we hear from users new to browser design is “it doesn’t look like it did in the preview” and that’s because 60% of the time it doesn’t. This post will explain why and what to do about it.
Key Definitions
I’ll admit, we’ve got a long way to go in terms of UI with our free browse theme creator, and some of the descriptors we use are based on our own history with the product. That may not be so helpful to you. We’ll get better. For now, here’s what you need to know.
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Posted in BT:Engage, How-to Tutorials | Tags: brand thunder, browser theme, engage, Google Analytics, Internet Explorer, Mozilla Firefox, RSS, Web browser | No Comments »
Aug 01
Image via CrunchBase
Changing your Google Chrome Theme is very simple. Just a few steps and you’re on your way to updating the look and feel of your Chrome browser or perhaps just resetting it back to the default. Follow these simple steps for changing from your current Chrome theme to another custom Chrome theme.
1: Go to Chrome Web Store: https://chrome.google.com/webstore?category=theme or choose from some of our Chrome Themes: https://chrome.google.com/webstore/search?q=brand+thunder
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Posted in Commentary | Tags: browser theme, chrome theme, Chrome Web Store, Google, Google Chrome, Web browser | 2 Comments »
Jul 27
Image via CrunchBase
Today, we’re announcing Brand Thunder’s free browser theme creator, BT:Engage. Besides some amazing technology that makes it easy for anyone to create their own interactive browser theme, there are also some compelling reasons if you have your own site or online community. Here are three recent reports that drive this point home.
1. Your message reaches your audience
Facebook posts viewed by 3 – 10% of audience – importance of the social stream
99.6% conversion from Browser Theme promotion – shows persistent placement in the browser is even more powerful
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Posted in Commentary, News | Tags: brand thunder, browser theme, case study, Facebook, marketing sherpa, Web browser | No Comments »
Jul 27
Instantly create and share a “wallpaper for the Internet” that is part Persona, part toolbar and all engagement for small and medium businesses (SMB), associations, communities, clubs, families and friends
COLUMBUS, OH – July 27, 2011 – Brand Thunder LLC (http://www.brandthunder.com), Brand Thunder, the world leaders in browser themes and custom interactive browser themes for Firefox, Chrome & Internet Explorer, announced today the launch of the first do-it-yourself browser theme creator that allows anyone to easily design, build and share interactive browser themes for the leading Internet browsers. In less than three minutes, a community manager can have a browser theme that includes a logo, multiple background images, toolbar buttons and news feeds can be shared via an automatically created download page. Overview Video: Build and Share Your Browser Theme at Brand Thunder
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Posted in BT:Engage, News, Press Releases | Tags: brand thunder, browser theme, firefox, Google Chrome, IE, Internet Explorer, Mozilla Firefox, WeatherBug, Web browser | No Comments »
Jul 15
Image via Wikipedia
Sometimes a blank canvas isn’t inspiring enough. The first question of “where do I start?” is just too broad. I’m going to present a series of concepts showing how BT:Engage creates browser themes for fans of web sites, while helping sites achieve the goals they need to be successful like increased visits and clicks to commerce. I’ll present a quick video and a few steps for various categories of sites to get your creative juices flowing. There’s really no limit, but sometimes it helps to see something in context so you can apply it to your own needs.
For this first video sample, I’m using an example from a leading entertainer
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Posted in How-to Tutorials | Tags: Australia, brand thunder, browser theme, Delta Goodrem, Fansite, Web browser, Website | 1 Comment »
Jul 11
Image by brandthunder via Flickr
There are several ways that you can customize the look of your browser when you’re using Mozilla Firefox to browse the web. There are different levels of personalization, which include both Firefox Personas and Firefox Themes. The changes that you’d like to make to the look of your browser will determine which type of adjustment you’ll want to make.
What is a Firefox Theme?
Firefox themes change the complete the look of the browser. You can change the
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Posted in Commentary | Tags: brand thunder, browser theme, firefox, Mozilla Firefox, Persona, Personas for Firefox, Web browser | No Comments »
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