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What is a Persona? by Mike Kaply

Reposted from Mike’s Musings

After I introduced Personas Interactive, I indicated that my next topic was going to be Enhanced Personas. As I was writing that post, though, I realized that I was putting the cart before the horse. Before I explain how we’ve enhanced Personas, I need to give more detail as to how you can put Personas on your website. Then we can talk about the enhancements we’ve made and how you can use them in your Personas. Remember that to really see these things in action, you need Personas Interactive. You can download it from here.

So what exactly is a Persona? You probably think of a Persona as just an image that goes in the background of your web browser. But Personas are not just the images. They are also a JSON file that gives a little bit of information. Here’s what a bare bones Persona looks like:

{"id":"mypersona@kaply.com",
 "name": "My Persona",
 "headerURL": "http://kaply.com/images/mypersona.png"
}

To use this Persona in a web page, Firefox introduced an attribute called data-browsertheme. To designate that an element on a web page defines a persona, you add that attribute to any element (usually an image):

<img alt="My Persona"
     data-browsertheme='{"id":"mypersona@kaply.com",
                         "name": "My Persona",
                         "headerURL": "http://kaply.com/mypersona.png",
                        }'
     src="mypersona.png"
     id="mypersona-preview">

Having the data as an attribute on the image isn’t enough, though. We need to have some JavaScript that hooks everything together. Personas works by using custom DOM events to indicate when an image is previewed, installed and reset. Here’s what preview looks like:

var event = document.createEvent("Events");,
event.initEvent("PreviewBrowserTheme", true, false);
document.getElementById('mypersona-preview').dispatchEvent(event);

Writing this code every time would be tedious, so I’ve created helper functions that do this for you. You can download them here. Attaching all the appropriate Persona events to a node is matter of calling attachPersona and passing it the node that you want to use for your Persona preview.

Now you may be thinking that it would be difficult to maintain JSON embedded in a web page, and you would be correct. What we need is an automated process to generate a Personas gallery. At the beginning of this article, I mentioned that Personas are described in a JSON file. What we want to do is store JSON files directly on our server and generate web pages that use the data contained in those JSON files. The reason for this is three fold. First, because it makes it easier to maintain, second because Personas can be updated by pointing to the JSON file directly, and third because we will use those JSON files for site specific Personas which we talked about in the previous post.

I’m a PHP developer, so the example I am going to provide is how to generate a Personas gallery using PHP. For my basic example, I’m using a top level directory with an index.php that will be my gallery and subdirectories that represent each Persona. Those directories are named for the Persona and contains a persona.json file, a PNG file used for preview that is named the same as the directory, and any other supporting images, like the background or icon. To generate a gallery item, you call the function generateGalleryItem passing it the name of the directory. Here’s some PHP code that does this:

<?php
function generateGalleryItem($name) {
  $handle = fopen("$name/persona.json", "rb");
  $contents = stream_get_contents($handle);
  fclose($handle);
  $persona = json_decode($contents);
?>
 <img alt='<?php echo $persona->name; ?>'
      data-browsertheme='<?php echo $contents; ?>'
      src='<?php echo $name; ?>/<?php echo $name; ?>.png'
      id='<?php echo $name; ?>-preview'>
<script type="text/javascript">
  attachPersona(document.getElementById("<?php echo $name; ?>-preview"));
</script>

With these code examples, you should be able to get a Personas gallery working on your website.

Earlier I talked about the fact that I was giving an example of a bare bones Persona. Now would probably be a good time to talk about what else you can specify in a Persona JSON file. Personas support the following attributes which are all strings:

id
The ID of the Persona. It does not have to be of the form persona@example.com, but it is recommended.
name
The name of the Persona, as displayed in Add-ons-Themes
headerURL
The URL of the image for the header. Per the Personas specifications, this image is 3000px wide x 200px high.
footerURL
The URL of the image for the footer. Per the Personas specifications, this image is 3000px wide x 100px high.
textcolor
The color of text in the browser.
accentcolor
The color used for the background of the browser, as well as the titlebar on Mac.
iconURL
The URL of an icon to be displayed in Add-ons->Themes
previewURL
The URL of a preview image to be displayed in Addons->Themes
author
Your Name. This is displayed in Add-ons->Themes

description
The description of your Persona. Normally this is only displayed when you right click a theme and select “About”, but for Personas Interactive, we’ve replaced the default display of “Created by” with the description.
homepageURL
A home page URL for your Persona. This is accessed by right clicking on a Persona in Add-ons->Themes
updateURL
The URL for your Personas JSON file. Firefox requires https, but for Personas Interactive, we allow http as well.
version
The version is used only when you need to update your Persona. If a version is added or is greater than the previous version, Firefox updates your Persona. This update check happens every 24 hours, similar to update checks for add-ons.

Site Specific Personas

I mentioned site specific Personas, so I might as well give you that information as well. To enable a site specific Persona, add the following code to the header of your website:

<link rel="persona" type="application/json" href="https://mydomain.com/mypersona/persona.json" />

The href points to the JSON file that describes your Persona. If you want to use a Persona from getpersonas.com, navigate to the Persona and then look at the URL. You’ll see a number at the end of the URL. The format for Persona update URLs is https://www.getpersonas.com/en-US/update_check/%ID%. Just replace %ID% with the number at the end of the URL.

One other thing before I close this out. I find the site JSONLint.com invaluable for debugging my JSON. Not only can you paste JSON there, but if you put a URL to your JSON file, it will read it and check it. I can’t recommend it enough.

I hope this has helped you get started adding Personas to your site. Next post – Enhanced Personas. I promise.

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Is Your Web Site “Show Ready”? by Kevin Dwinnell

SAN ANSELMO, CA - MAY 27:  A realtor sign adve...
Image by Getty Images via @daylife

I’ve had my home on the market lately and had to live “show ready.”  At a moments notice, the realtor could (and did) call saying “we’ve got a showing scheduled for today.”  The house had to be ready to sell.  Part of the difficulty in these moments is to see the issues with the items we live with every day.

When you’re getting the house ready it’s easy to spot the cracks that need patching, or the paint that needs a fresh coat.  It’s much harder to see what’s part of the everyday that might turn a buyer off, like when I forgot to clean up the yard after my dog.  I got dinged from a buyer on that.

When it comes to your web site, what are the things that get overlooked and your customers might step in?  Here’s a check list of considerations:

  • Images – Are the screen shots and imagery you use current?  Are there elements in the images that might work against you.  (I used to work for a major portal and we always made sure our screen shots avoided the story of devastation that was the feature lead.)
  • Descriptions – Is the language you’re using still current and accurate?  Are you using terminology that your customer uses?
  • Links – Have you clicked through on links, especially after any site redesign or changes?  404 errors and page not found are killers.
  • Legal – Is your TOS (Terms of Service) and Privacy Policy up-to-date?  This is another area that should be reviewed after any product or site changes.
  • Copyright – Is the copyright current on your web pages?  Seeing a (c) 2005 just looks sloppy.
  • Web Browsers – Have you looked at your site in different browsers?  Internet Explorer, Firefox, Safari, Google Chrome.  They each have a large audience, and your standards-based web site should serve them all.  Does it?

Hope your site is “show ready” and it sells!  What are the other easy to miss items to review?

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Brand Thunder Announces Expressions, Lightly Interactive Firefox Themes by Brand Thunder

COLUMBUS (May 3, 2010) — Brand Thunder LLC (http://www.brandthunder.com), the browser customization specialists, announced today its series of design forward themes that offer strong visuals with a selection of interactive links to popular websites plus a multimedia sidebar featuring a video player of headline news stories. More than 50 designs that range from abstract art to a Sierra sunset are available for free at http://brandthunder.com/gallery.

Interactive browser themes are like an extreme makeover for the web browser. With an easy-to-install browser add-on, end users transform their drab web-browser into an immersive experience. Where many Brand Thunder themes feature official logos, content and functionality like video, music players or other Internet widgets, the Expressions line limits functionality to popular sites like Facebook and Twitter and a sidebar with headline news videos.

“Many of our themes leverage the affinity relationship between a brand and its fans,” says founder Patrick Murphy. “We heard from our users that we were under serving an audience who prefers to change the style of their browser more frequently. Expressions were designed for more visual focus than our average interactive browser theme.”

Brand Thunder’s interactive themes provide an extreme makeover of the Firefox and Internet Explorer browsers. They are free, lightweight active customizations that can include themes, toolbars, sidebars and other content or functionality. Users can switch real-time between any installed Brand Thunder themes.

About Brand Thunder:
Formed in April 2007, Brand Thunder creates extreme makeovers for the Internet browser. Brands enjoy a persistent connection to their Internet consumer driving more website visits and increased revenue. Through a software installation, end users change the drab Internet browser into an immersive experience from their favorite sports team, entertainment franchise or Internet site. The interactive browser themes feature official logos, colors, content and functionality, and can also extend capabilities including video, music players or other Internet widgets. Current business partners and clients include Bing, The Daily Beast, Huffington Post, Major League Soccer, NASCAR, NBA, NCAA, NFL, NHL and Universal Music. Samples found at http://brandthunder.com/gallery/.

Contact:
Patrick Murphy, CEO
Brand Thunder, LLC
614-408-8202

###

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Brand Thunder Launches Baseball Browser Themes for Firefox and Internet Explorer by Brand Thunder

The Baseball Interactive Browser Theme for Firefox and Internet Explorer

COLUMBUS (April 26, 2010) — Brand Thunder LLC (http://www.brandthunder.com), the browser customization specialists, announced today its browser themes for major league baseball. With the beginning of the baseball season underway, fans of the sport can enhance both Firefox and Internet Explorer with the feel of the ballpark. The free downloads are available from Brand Thunder at http://pages.brandthunder.com/baseball/download or the Microsoft Windows Internet Explorer Add-ons Gallery at http://www.ieaddons.com/us/Details.aspx?Id=8125.

These are interactive browser themes so baseball fans will get more than just a visual upgrade to Firefox or Internet Explorer. They will enjoy the latest league headlines and scores in the news ticker, quick links to the Major League Baseball site, tickets, and more. The theme features a multimedia sidebar that includes videos and a video news player. Plus, the theme has a customizable button, which fans can set to their favorite team’s homepage.

The theme is delivered through an easy-to-install browser add-on allowing baseball fans to transform their drab web-browser into an immersive experience that delivers the ballpark to the browser.

“We have a great portfolio of interactive themes on Firefox,” says founder Patrick Murphy. “As we extend this new theme capability to Internet Explorer, the Baseball theme offers a balance of design and functionality, and with spring here seemed a natural to release.”

Brand Thunder’s interactive themes provide an extreme makeover of the Internet browser. They are free, lightweight active customizations that can include themes, toolbars, sidebars and other content or functionality. Users can switch real-time between any installed Brand Thunder themes.

About Brand Thunder:
Formed in April 2007, Brand Thunder creates extreme makeovers for the Internet browser. Brands enjoy a persistent connection to their Internet consumer driving more website visits and increased revenue. Through a software installation, end users change the drab Internet browser into an immersive experience from their favorite sports team, entertainment franchise or Internet site. The interactive browser themes feature official logos, colors, content and functionality, and can also extend capabilities including video, music players or other Internet widgets. Current business partners and clients include Bing, The Daily Beast, Huffington Post, Major League Soccer, NASCAR, NBA, NCAA, NFL, NHL and Universal Music.

Contact:
Patrick Murphy, CEO
Brand Thunder, LLC
614-408-8202

###

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The “Interactive” in Interactive Browser Themes by Kevin Dwinnell

{{en|Summary: A pie chart of the usage share o...
Image via Wikipedia

Between Firefox Personas and Google Chrome’s Themes, browser themes are getting a lot of attention this year. Brand Thunder is pleased to be at the front with such distinguished company. While each of us helps you move beyond the dull gray of the standard Internet browser and personalize your browser with enticing visuals, Brand Thunder is the only one to move the theme into the realm of experience. We make things happen in the browser to increase engagement, connection and interaction.

And to go a step farther, we are the only ones to bring this level of customization to the Internet Explorer browser. It’s an impressive feat and is in the early stages of rolling out.

Here are some of our themes that showcase the interactive capabilities of our browser themes.

Weather

The Weather Theme is a full integration using WeatherBug’s API and Brand Thunder design elements to create a browser theme that pulls in weather forecasts, local conditions, alerts, weather maps and more. The theme itself changes based on your local weather conditions. It also pulls in up to three days of forecasts into the theme (the user can set the number). Location can be set by the user, or the can choose Firefox’s built-in location services. The multimedia sidebar is a full weather station window with current conditions, radar maps, local weather cameras and more. It’s a truly amazing infusion of weather information in a stunning visual context.

The Daily Beast

The Daily Beast is a leading news site and their theme pulls an image from the latest feature story directly into the browser theme. The user can hover over it to get the story headline or click through to read the full story. The sidebar keeps users connected to the latest news via special views of the Cheat Sheet, Buzz Board, Blogs & Stories and Video sections of The Daily Beast. The Daily Beast Theme demonstrates several methods to keep their users connected to the breaking news of the day, and how to get users back to your site more frequently.

Movie Premiere

Brand Thunder’s Movie Premiere Theme is a fun and functional theme for us movie fans. Like the Daily Beast theme, Movie Premiere has a feature block that updates regularly with the movie posters of opening movies. Clicking on the poster takes you to an overview page of the movie with reviews, synopsis and more. The theme is also tightly integrated with Fandango for instant access to reviews, showtimes, tickets and even trailers and other videos in the sidebar. It’s a great example of how content and commerce fuse together in an interactive browser theme.

Baseball for IE

The Baseball Theme for Internet Explorer demonstrates a new frontier for building community and connection within the IE browser. The visual capabilities created through this add-on have not been seen in the Internet Explorer world. It makes the visual takeover as seamless of the end user as it’s been in Firefox. It’s a significant advance and will help us better meet the needs of our clients.

I think these are killer examples of what a browser theme can be – a better and more engaging browser experience. What do you think?

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Brand Thunder to use Bing to Extend Web Search into Interactive Browser Themes by Brand Thunder

Image representing Bing as depicted in CrunchBase
Image via CrunchBase

COLUMBUS (February 16, 2010) — Brand Thunder LLC (http://www.brandthunder.com), the browser customization specialists, announced today its relationship with Microsoft Corp.’s Bing to integrate their web search into all Brand Thunder interactive browser themes.

Interactive browser themes are like an extreme makeover for the web browser. With an easy-to-install browser add-on, end users transform their drab web-browser into an immersive experience. The theme features official logos, colors, images and style, plus content and functionality that extend browser’s capabilities and can include video, music players or other Internet widgets. Bing is now central to the experience as the default search engine included with all Brand Thunder products.

The growing list of company’s leveraging the communication power of an interactive browser theme includes leading Internet news sites, The Huffington Post (http://www.huffingtonpost.com/firefox) and The Daily Beast (http://www.thedailybeast.com/browser-theme), leading sports teams like
NHL’s 2009 Stanley Cup Champions Pittsburgh Penguins (http://penguins.nhl.com/club/page.htm?id=56396) and the 2009 SPL Champions Glasgow Rangers (http://www.rangers.premiumtv.co.uk/page/RangersOfficialBrowser/0,,5,00.html), colleges and universities including the University of Cincinnati Bearcats (http://www.gobearcats.com/ot/browser.html), corporate clients like Comcast and Mercedes Benz and many more. The full list of active custom browser themes can be found at http://brandthunder.com/gallery/.

“Bing is an innovative new search product and we’re looking forward to working together to address the core need of search,” says founder Patrick Murphy. “Brand Thunder uses brand affinity and strong design to attract users to our product, but it’s the integrated content and functionality, like Bing, that helps keep them there.”

About Brand Thunder:
Formed in April 2007, Brand Thunder creates extreme makeovers for the Internet browser. Brands enjoy a persistent connection to their Internet consumer driving more website visits and increased revenue. Through a software installation, end users change the drab Internet browser into an immersive experience from their favorite sports team, entertainment franchise or Internet site. The interactive browser themes feature official logos, colors, content and functionality, and can also extend capabilities including video, music players or other Internet widgets. Current business partners and clients include Bing, The Daily Beast, Huffington Post, Major League Soccer, NASCAR, NBA, NCAA, NFL, NHL and Universal Music. Samples found at http://brandthunder.com/gallery/.

Contact:
Patrick Murphy, CEO
Brand Thunder, LLC
614-408-8202

###

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9 High-Growth Companies Showcased at SIIA Information Industry Summit by Kevin Dwinnell

The SIIA Information Industry Summit has a reputation as the digital information industry’s flagship conference. It’s an annual Summit of industry leaders for providing strategic guidance to senior business leaders representing publishers, content technology companies, bankers, analysts, bloggers and press. This year Brand Thunder is fortunate enough to join.

Brand Thunder was invited along with eight other early-stage businesses that offer content or content technology products and are poised for growth. During SIIA Previews sessions held throughout the Information Industry Summit, CEOs from each of the companies will highlight the innovations that have made them successful.

The list below gives a quick overview of each of the selected companies and is copied from the Summit’s website, found here.


Boardroom Insiders
uses public source data to build deep and insightful profiles of senior executives at major companies nationwide. A feed monitoring system enables continuous updating of profiles, ensuring they reflect the most current news about companies and executives.

Brand Thunder offers an easy-to-install browser add-on, through which users transform their web-browser into an immersive experience. These custom-browser experiences feature themes with content, official logos, colors, images and style, plus functionality that extend browser’s capabilities.

DeepDyve is the largest online rental service for scientific, technical and medical research with over 30 million articles from thousands of authoritative journals. For as little as $0.99, users can rent and read the full-text of countless articles from DeepDyve’s vast collection of prestigious content.

HaraBara is building HaraBara GreenBase (TM), an essential information resource with a comprehensive, in-depth way to access actionable information related to green, sustainable, environmentally-oriented products, company actions, technology, research, engineering and government developments.

HearPlanet turns your cell phone into a multimedia guide to the world. The platform enables aggregation and creation of media and delivers it to mobile phones. HearPlanet focuses on audio content, making it the perfect solution for driving, sightseeing, museum going or any time you want information without distraction or slowing down.

NetProspex has built a database of crowd-sourced business contacts, overlaid with a central authority technology system to determine and maintain quality. Manual tele-verification makes NetProspex’s B2B contact database the most accurate resource for user-generated contact information.

ORLive is the leading destination for medical and surgical video. The company provides over 100 medical device manufacturers and hospitals the opportunity to engage with their customers, enhance, and extend their brand via a trusted and reliable branded communications channel.

Parse.ly is a service and a platform for personalized content recommendations. Users tell Parse.ly what they care about, and our system matches their interest profile against thousands of online news and blog articles.

Snac Inc. is a mobile software and services company that has developed and deployed into Beta a mobile widget service that helps companies connect more frequently, quickly and effectively with their mobile consumers.

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Florida Panthers Launch Fan-Focused Browser Theme with Brand Thunder by Brand Thunder

Florida Panthers
Image via Wikipedia

COLUMBUS, OH – January 12, 2010 – Brand Thunder LLC (http://www.brandthunder.com) and the Florida Panthers (http://www.floridapanthers.com) announced today the launch of an interactive browser theme designed to keep fans in touch with the team. Panther fans can find the free download at http://panthers.nhl.com/club/page.htm?id=59831.

Through a small browser add-on, the user’s web browser will get a complete makeover that includes a Florida Panthers theme, links to the most popular sections of the team site, a news ticker for breaking headlines and a multimedia sidebar full of team videos and its Twitter feed.

“We continue to look for new and innovative ways to stay connected with our fans,” said Michael Yormark, President & COO of the Florida Panthers. “This browser theme with its integrated news, video and Twitter offers both style and substance to the online experience of every Panthers fan.”

“The Florida Panthers have great online content for their fans,” said Patrick Murphy, founder and CEO of Brand Thunder. “That great content is delivered as it happens within the browser making it a powerful community tool.”

Brand Thunder’s browser Booms! are lightweight active customizations that can include themes, toolbars, sidebars and other content or functionality. With a Boom!, users can switch real-time between any of the browser looks they created without restarting their browser.

About Brand Thunder:
Formed in April 2007, Brand Thunder creates extreme makeovers for the Internet browser. Brands enjoy a persistent connection to their Internet consumer, which increases website visits and revenue. Through a software installation, end users change the look and feel of their Internet browser into an immersive experience from their favorite sports team, entertainment franchise or Internet site. The interactive browser themes feature official logos, colors, content and functionality, but can also extend capabilities including video, music players or other Internet widgets. Current business partners and clients include Bing, The Daily Beast, Huffington Post, Major League Soccer, NASCAR, NBA, NCAA, NFL, NHL and Universal Music. Samples found at http://brandthunder.com/gallery/.

Contact:
Patrick Murphy, CEO
Brand Thunder, LLC
614-408-8202

###

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The Case Against Engagement. Really? by Kevin Dwinnell

An article over on Adweek this week discussed engagement and its misuse in advertising circles. Since Brand Thunder’s Booms! have engagement as a core value proposition, I immediately found myself on the opposing view side. To be fair, some of the points made have merit – but it’s not necessarily a problem with engagement.

Our custom browser experiences prove valuable because they are engaging. The browser is the most used application on the computer. You wrap that in branding, images, content and functionality and you’ve got a pretty compelling product. You put that in the hands of your loyal audience and you’ve got a powerful engagement tool that’s going to strengthen that connection with the end user.

I don’t see engagement as the problem. For advertisers, though, I can see the problem being where the engagement label is applied. If your user is engaged with a web site, the ads only chance is to interrupt that experience which probably isn’t going to get the response you want (though there are billions of dancing mortgage ads that will argue this point with me).

When engagement is within the site, if you’re not a natural part of the site, your value declines. AOL Instant Messenger never really cracked the ad mystery because the high volume of ads and a user’s intense focus on the application. Engagement with the product is through the roof, but with the ads is horrendous. Brand marketers found their integration points however with avatars and skins and you saw users respond.

To claim engagement isn’t valuable to the advertiser or is overhyped, to me, misses the mark. An advertisers interaction with its end user is incredibly valuable, and that’s engagement. Just don’t expect it when their attention is firmly somewhere else.

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Brand Thunder Expands Advisory Board with Industry and Entrepreneurial Vets from AOL, Microsoft and UGOBE by Brand Thunder

COLUMBUS, OH — October 29, 2009 — Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, announced today the addition of three new members to its Advisory Board. The board now includes Bob Christopher, former CEO of UGOBE, John Dixon, former VP at AOL, and Mark Harris, Technology Strategist for Microsoft. The members were chosen for their demonstrated success in consumer technology and business building.

“Our business is at the point of growing exponentially,” said Patrick Murphy, founder and CEO of Brand Thunder. “As we look to scale the business, we needed the wealth of knowledge and resources these gentlemen bring. We think their contribution will be invaluable to Brand Thunder’s business as they each bring a expertise in areas critical to our ongoing success.”

Bob Christopher brings leadership and operational experience in building successful technology companies with international focus. Bob recently served as CEO of UGOBE where he raised $24 million to launch the first consumer lifestyle robot company. Bob’s experience includes President of the investment forum InnerCircle 1,and Chief Strategist and President for Nikotel, a worldwide VoIP company.

John Dixon offers incredible depth of knowledge about online businesses and management. He recently served as Vice President of Business Development & Strategic Alliances at AOL and was instrumental in developing partnerships across industries including PC Manufacturers, sports, search providers and content creators. John’s experience includes marketing and brand management for H. J. Heinz Company.

Mark Harris, a 14-year veteran with Microsoft, brings a discipline for technology serving its consumer. Mark led the releases for Windows XP SP2 and Windows Server 2003 R2. He currently works with large healthcare accounts in central and northeast Ohio as a Technology Strategist.

Brand Thunder’s browser Booms! wrap the user’s web browser in a graphically-rich experience with integrated content and functionality from their favorite sports team, entertainment brand, publication or Internet site. The browser becomes a valuable connection between brand and its community delivering continuous engagement and increased loyalty.

About Brand Thunder:
Formed in April 2007, Brand Thunder creates custom-browser experiences for major brands. Brands enjoy a more persistent connection to their Internet consumer through the custom browser Boom!, which increases website visits and revenue. Through a software installation, end users change the look and feel of their Internet browser into an immersive experience from their favorite sports team, entertainment franchise or Internet site. The custom browser Booms! feature official logos, colors, content and functionality, but can also extend capabilities including video, music players or other Internet widgets. Current business partners and clients include the Huffington Post, Major League Soccer, NASCAR, NBA, NCAA, NFL, NHL, Universal Music and Yahoo!. Samples found at http://brandthunder.com/gallery/.

Contact:
Patrick Murphy, CEO
Brand Thunder, LLC
614-408-8202
###

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Company Profile

Founded:2007
Founder:Patrick Murphy
Investors:TechColumbus
Ohio TechAngels
North Coast Angels
Contact:Send us a note
(614) 408-8202
Connect: RSS
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Facebook
 

August 25, 2010 - Brand Thunder and CBSSports.com College Network Enter Agreement for University Browser Themes

July 22, 2010 - Brand Thunder and IGN Introduce the First Interactive Browser Themes for Gamers

 

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