I’m going to double dip here and talk about the same thing we issued a press release on this week — the Brand Thunder Weather Theme. I’m doing so because I think the technology behind it and the experience in front of it are simply amazing.

Almost the entire background changes with the weather. This theme creates a new level of opportunity for our partners and users. Think of the implications if you’re in the business of “new.” Whether it’s fashion or celebrity, photo journalism or visual content, the ability to change the theme with the visual elements that keep it fresh and your audience in tune is pretty cool.

It also opens the opportunity to create new themes where the visuals update based on a timed sequence — something like a life-stage theme. It could be as simple as theme of Seasons, so last week’s vernal equinox would have welcomed in the Spring theme automatically. Or maybe an expectant parent theme tracking the changes in the unborn child. The communication channel created with these interactive themes are not left to the content feeds, they are inspired with the visual connection as well.

The Weather theme is a showcase of the functionality and what browser themes can become. We’re modifying your browser experience based on the local weather conditions. Your location is determined by entering your location or by letting the Firefox browser use its location services to determine your location.

For the weather content, we leveraged the WeatherBug API, which gave us a great resource for more weather information than you can imagine. With the API, we had a good foundation to work with for a rich sidebar featuring live weather conditions, radar weather maps and more. Plus, we had all the standard elements needed: current temperature and at-glance-forecast.

A portfolio of stylized weather conditions were designed for the browser theme backgrounds and they meld seamlessly with the forecast icons from WeatherBug. The theme also allows you to set the number of forecast days you want to see. It’s beautiful, interactive and useful on so many levels.

This is the next step in what a browser theme can be and I invite you to try it out at http://brandthunder.com/weather.

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• Weather Boom by Brand Thunder (kaply.com)

COLUMBUS (March 23, 2010) — Brand Thunder LLC (http://www.brandthunder.com), the browser customization specialists, announced today the launch of its Weather theme for the Firefox Browser. The Weather theme is an advance in browser theme capabilities featuring a background that dynamically changes based on the user’s current weather conditions. The Weather theme also features the full range of weather information from WeatherBug, the leading provider of consumer and professional weather services and operator of the largest weather observing network. The theme can be downloaded for free at http://brandthunder.com/weather.

To experience this break-through browser theme, an end-user downloads an easy-to-install browser add-on. The add-on enhances the functionality of their Firefox browser to include the dynamic theme plus forecasts, temperature, maps and more. It also includes a multimedia sidebar enabling users the ability to monitor live weather conditions while they surf the web.

“We continue to push the boundary of what can be delivered within the browser experience,” says founder Patrick Murphy. “Brand Thunder’s goals are to make the browser more personal, fun and functional. WeatherBug has extensive hooks into their content and a supportive team that enabled us to create a showcase of what a browser theme can be.”

“Brand Thunder has taken toolbars to the next level, utilizing the entire browser chrome to display valuable dynamic content” said Alan George, Director of Business Development for WeatherBug. “We are excited about the development of WeatherBug “Boom!” offered through Brand Thunder. It makes WeatherBug information even more accessible and very interactive for users.”

Brand Thunder’s interactive themes provide an extreme makeover of the Internet browser. They are free, lightweight active customizations that can include themes, toolbars, sidebars and other content or functionality. Users can switch real-time between any installed Brand Thunder themes.

About Brand Thunder:
Formed in April 2007, Brand Thunder creates extreme makeovers for the Internet browser. Brands enjoy a persistent connection to their Internet consumer driving more website visits and increased revenue. Through a software installation, end users change the drab Internet browser into an immersive experience from their favorite sports team, entertainment franchise or Internet site. The interactive browser themes feature official logos, colors, content and functionality, and can also extend capabilities including video, music players or other Internet widgets. Current business partners and clients include Bing, The Daily Beast, Huffington Post, Major League Soccer, NASCAR, NBA, NCAA, NFL, NHL and Universal Music. Samples found at http://brandthunder.com/gallery/.

Contact:
Patrick Murphy, CEO
Brand Thunder, LLC
614-408-8202

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