Brand Thunder Launches Beta in Preparation to Storm Microsoft’s Internet Explorer Browser Experience by Brand Thunder

COLUMBUS, OH — September 29, 2009– Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, announced today beta group availability to test the most visually immersive add-on available for Microsoft’s Internet Explorer browser. Fans of the NHL’s Vancouver Canucks (http://canucks.nhl.com/club/page.htm?id=48312) or Washington Capitals (http://capitals.nhl.com/browser) can request access to private beta groups and their opportunity to experience Brand Thunder’s Boom! beyond Firefox.

Brand Thunder creates persistent connections between major brands and their online consumers via the Internet browser. Each browser Boom! delivers a visual takeover of the browser, an integrated toolbar for content and functionality, plus the multimedia sidebar for videos, photos and more. Previously, the Boom! was only available to users of the Firefox browser. With the addition of Internet Explorer, 90% of the browser market will have access to a more custom and personalized Internet experience.

“The customization capabilities we’re adding to Microsoft’s Internet Explorer are a pretty big step forward for the users of the IE browser,” said Patrick Murphy, founder and CEO of Brand Thunder. “And it’s a huge win for our clients who want it as simple as possible to give their fans a stunning web browser.”

Brand Thunder’s browser Booms! are free, lightweight active customizations that can include themes, toolbars, sidebars and other content or functionality. Users can switch real-time between any installed Booms!.

About Brand Thunder:
Formed in April 2007, Brand Thunder creates custom-browser experiences. Brands enjoy a more persistent connection to their Internet consumer through the custom browser Boom!, which increases website visits and revenue. Through a software installation, end users change the look and feel of their Internet browser into an immersive experience from their favorite sports team, entertainment franchise or Internet site. The custom browser Booms! feature official logos, colors, content and functionality, but can also extend capabilities including video, music players or other Internet widgets. Current business partners and clients include the Huffington Post, Major League Soccer, NASCAR, NBA, NCAA, NFL, NHL, Universal Music and Yahoo!. Samples found at http://brandthunder.com/gallery/.

Contact:
Patrick Murphy, CEO
Brand Thunder, LLC
614-304-1316

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Posted in News, Press Releases | Tags: brand thunder, Branded Browser, browser boom, custom browser, firefox, Internet Explorer, Microsoft, Mozilla Firefox, Vancouver Canucks, Washington Capitals, Web browser | No Comments »

NHL Teams More Than Double Their Chances of Making the Playoffs by Signing with Brand Thunder by Kevin Dwinnell

It’s true. Ninety percent of the NHL teams that have signed with Brand Thunder are heading to the playoffs. Only 35% of the other teams get to make that claim. Coincidence? I think not.

I think it’s the result of the immersive experience and the positive energy that the team/fan connection creates… OK, I realize that correlation does not imply causation. The playoffs are about winning. All the teams advancing had the effort, motivation and good fortune to advance into the post season. No single thing can guarantee achieving this. The best you can do is put as many factors in your favor as possible to give yourself or your team that chance to advance.

For companies, a Boom (branded browser) is one thing you can put in the “W” column for your business. We recognize that leveraging interactive media to connect with your user or fan base is not likely to be core to your business. That’s why we manage as much of the process as possible and limit your resource commitment to delivering a few assets from your existing web page, approval of the browser mock, a promotional link and download page (for which we also deliver assets). With a low level of effort, you enjoy a high return from increased web site visits and transactions from your fans. I wonder if any of the teams entering the playoffs had wins this easy.

In any case, congratulations and good luck to the Blackhawks, Blues, Canadiens, Canucks, Capitals, Flyers, Penguins and our home team, making their first playoff appearance, the Blue Jackets. If you’d like specifics as to how meaningful a Boom can be for your business, drop us a line.

Posted in Commentary | Tags: brand thunder, Brand Thunder Boom, Branded Browser, Chicago Blackhawks, Columbus Blue Jackets, custom browser, National Hockey League, Sports, Vancouver Canucks | 1 Comment »