Brand Thunder Launches MLB.com and 30 Club Branded Themes for Chrome, Firefox and Internet Explorer by Brand Thunder

Themes for Chrome, Firefox and IE

COLUMBUS, OH – June 12, 2012 – Brand Thunder LLC (http://www.brandthunder.com), the browser theme specialists, announced today the launch of Chrome, Firefox and Internet Explorer themes for MLB.com and all 30 Major League Baseball (MLB) teams. The themes are available at MLB.com and each official Club Web site. All available themes can be downloaded at http://MLB.com/browsertheme.

Each theme features official logos, colors and a custom new-tab experience. These interactive browser themes also integrate easy access to the Club Web sites and breaking news.

Read the rest of this page »

Posted in News, Press Releases | Tags: brandthunder, collegehumor, firefox, Internet Explorer, major league baseball, MLB.com, Universal Music Group, WeatherBug, Web browser | No Comments »

Brand Thunder DIY Browser Themes Attracting Thousands of Publishers from Around the Globe by Kevin Dwinnell

COLUMBUS (May 23, 2012) — Brand Thunder LLC (http://www.brandthunder.com), the browser theme specialists, announced today that BT:Engage, the first do-it-yourself browser theme creator for Firefox and Internet Explorer, has surpassed 15,000 publishers in almost 200 countries.

Read the rest of this page »

Posted in Press Releases | Tags: brandthunder, browser theme, collegehumor, firefox, Internet Explorer, Patrick Murphy, theme creator, Universal Music Group, WeatherBug, Web browser | No Comments »

Brand Thunder Announces the Launch of Bob Marley Browser Themes by Brand Thunder

COLUMBUS, OH – December 13, 2010 — Custom browser theme specialists, Brand Thunder LLC today announced the launch of interactive Bob Marley browser themes. Marley, who is known for his legacy of music, can now be a part of a fan’s Internet experience.

Get it now: www.tuffgong.com/browser

Designed for web browsers Firefox and Internet Explorer, Brand Thunder will offer four Bob Marley image options easily accessible from the theme selector buttons. The new browsers will also offer fans a direct link to bobmarley.com—the source for all Marley Family news and music –and links to the Bob Marley community via Facebook and Twitter.

“Bob Marley created a legacy that continues to reach people. His message is as powerful today as it’s ever been,” noted Patrick Murphy, Founder and CEO of Brand Thunder. “The Brand Thunder interactive browser theme is another connection between the icon and his fans.”

Brand Thunder’s interactive browser themes are lightweight, active customizations that can include themes, toolbars, sidebars and other content or functionality.

About Brand Thunder:
Formed in April 2007, Brand Thunder (http://www.brandthunder.com), creates extreme makeovers for the Internet browser. Brands enjoy a persistent connection to their Internet consumer driving more website visits and increased revenue. Through a software installation, end users change the drab Internet browser into an immersive experience from their favorite sports team, entertainment franchise or Internet site. The interactive browser themes feature official logos, colors, content and functionality, and can also extend capabilities including video, music players or other Internet widgets. Current business partners and clients include Bing, CBSSports.com College Network, The Daily Beast, Huffington Post, NASCAR, NBA, NCAA, NFL, NHL and Universal Music. Samples found at http://thunderthemes.com.

About Marley & Co.
Marley & Co. is a lifestyle branding company offering unique partnerships with leading manufacturers and retailers worldwide to create branded products in categories such as footwear, apparel, consumer electronics, personal care, home and outdoor, food and beverage and action sports. Brands including “Tuff Gong,” “Catch A Fire”, “One Love”, “Three Little Birds,” “Marley Coffee,” “The House of Marley,” and “Relics of Antiquity” all represent the association of the legendary musician Bob Marley. For further information, please visit www.bobmarley.com. For licensing or partnership opportunities, please contact courtney(at)bobmarley(dot)com.

Media Contacts:
Patrick Murphy, CEO
Brand Thunder, LLC
614-304-1316

Now & Zen Group
tara@nowandzengroup.com
212-564-2122

###

Posted in News, Press Releases | Tags: Bob Marley, Bob Marley & The Wailers, browser theme, Tuff Gong, Universal Music Group | No Comments »

Casting a Wider Net – Sales Discipline to Grow Your Start Up by Kevin Dwinnell

For a young company, early success can define you as much as it can ensure your immediate survival. The question is whether staying with that success is good, in the long run, for the company.

Brand Thunder has been fortunate selling its custom branded browsers early on to major teams in major sports leagues. It wasn’t a surprise as sports teams regularly encourage the connection between the team “brand” and the fan. What was a surprise is how slow certain verticals, like TV and Movies with equally avid fan bases, have been to get on board and how quickly the comment of “oh, you do that sports-browser thing” came up despite having strong clients like the Huffington Post, HowStuffWorks.com and Universal Music Group.

As a start up, anything that moves you toward profitability in a significant way is vital to pursue, but equally vital is continuing to do the hard work of building the full market potential of the product. It’s still early in our company’s life to predict its outcome, but it feels right to keep pushing toward the broader market. I credit our business-development lead, Ryan, for bringing sales discipline and structure to the company. We did the formal planning of which markets would be a priority and how we’d go about approaching them. It was painful at the time, as it felt like we should be selling – sending emails, making calls. Those came in time and we’re hopeful we’ve chosen the right priorities. While sports is among them, it’s not the only one and we’re making our in roads.

Check out our Gallery, there’s lots of progress. You’ll see the latest cool launches for the Chicago Blackhawks as well as a special-addition Playoff Boom! for the Canucks. You’ll also find lots of other new Booms! for brands like the leading pet community sites Dogster and Catster, Hard Music Magazine, How Stuff Works, FLW’s Fantasy Fishing game (good fun, btw). There’s even a few of our own offerings like our holiday spin for Mother’s Day and a Boom for fans of The Office.

And when we hear “oh, you do those cool Boom! browser things” we’ll know we’re really on our way.

Posted in Commentary | Tags: brand thunder, Branded Browser, browser boom, Catster, Chicago Blackhawks, custom browser, Dogster, HowStuffWorks, Huffington Post, Universal Music Group | No Comments »