Conduit Community Toolbar vs. Browser Theme by Kevin Dwinnell

Brand Thunder often finds itself lumped into the category of toolbar. It’s not a comparison I necessarily agree with, but anything that’s a recurring perception is worth a look.

Here’s an overview of toolbars, browser themes and what each can do for your web site, business or community.

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Posted in Commentary | Tags: brand thunder, browser theme, Clients, Conduit, Facebook, Toolbar, WeatherBug, Web browser, YouTube | No Comments »

BT:Engage How To: Make Money Online with Your Browser Theme by Kevin Dwinnell

Image via CrunchBase

Browser themes are great engagement tools and a strong reason they’re popular with online communities. Keeping in touch and driving up visits to your site deepens your relationship with your community. Plus, advertisers love an engaged audience, so you’re already doing yourself and your profitability a favor.

There’s even more opportunity and it’s easy to take advantage of. Engagement in the browser theme leads to commerce as well as increase visits to your site.

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Posted in How-to Tutorials | Tags: brand thunder, browser theme, commerce, Commission Junction, ecommerce, LinkShare, Mozilla Firefox, Pepperjam Network, Toolbar | 2 Comments »

Two Views to a Boom! – Toolbar Only Look & Why It Matters by Kevin Dwinnell

Brand Thunder prides itself on the immersive visual experience our browser Booms! deliver – but sometimes less is more. For those times, Brand Thunder built a Small Boom! (toolbar only) view of our Booms!. It’s as simple as clicking on the B/T button in the toolbar and choosing the Small Boom! option. That’s it. The full functionality of the Boom! is reduced to toolbar size.

So, if that’s it, then why a blog post? One reason is it tells people about the feature. The other is that its a good reminder for the challenges facing product managers and UI designers. Less really is more in so many ways. Every step you place in between the user and their goal significantly increases the abandonment rate. For example, each screen in an installation or sign up process results in a 30% abandonment. What is the equivalent for the product and features essential to your business and consumer? How many barriers are you putting in front of your consumer from reaching them?

Posted in Commentary | Tags: brand thunder, browser boom, Browsers, custom browser, Toolbar, User interface | No Comments »