Eliminating Single Points of Failure in Start Ups

Back when I worked for an ISO 9000 certified company and was feeling overwhelmed at the extensive documentation and process, I learned that writing the requirements avoided “bus-terminated projects.” If all the requirements are in the head of a product manager, there’s a huge amount of risk. Putting it all down on paper ensured the … Continued

Can Attendance = Presence at a Trade Show? BT Heading SXSW

Like any start up, we need to be cash conscious but sometimes separating the “wants” from the “needs” is not easy. We really want to be at SXSW. But in terms of it reaching the audience who buys our service (the brand marketer needing a branded browser), we don’t know if it’s the right show … Continued

Building a Game Plan

For starters, I love basketball.  It is hard to swallow the end of the college football season, but its good to know that college basketball is always right there to catch my fall.  Although that sounds like random gab, you’ll get the picture when you’ve finished reading this blog.  Business development and basketball, how could … Continued

Holiday Weekend and Start Up Fears

We’re hoping to clear the long holiday weekend without incident. We’ve had a good run of luck with a growing client list, awards and industry recognition. Good momentum for our branded browsers. And our blog posts, while we hope are substantive and useful, tend to be rosy. Well, last week we hit our first real … Continued

2 Reasons to Create Design Mock-ups for Prospects

This feels like a basic business idea, but having seen it both practiced and not practiced – we’re weighing in. It’s worth the effort to design a mock up of our product for each prospect we present to. Here’s why we think that. Reason 1: It avoids the wrong discussion. While our product isn’t overly … Continued