NFL’s Buffalo Bills Browser Theme Goes Live by Brand Thunder

When you have fans that are extraordinary, you reward them with something out of the ordinary.  Buffalo Bills fans now have a way to keep up with their team whenever they’re online through the official Buffalo Bills browser themes for Firefox and Internet Explorer.

While the team has been struggling, the fans continue to pack the stadium each week.  That’s a testament to a great fan base and a statement about the loyalty to the team.  The browser theme will keep them up to the minute with team news and information, links to the team site and more.  It’s a small thank you to some huge fans.

Posted in News | Tags: browser theme, Buffalo Bills, National Football League, NFL, Sports | No Comments »

New Browser Themes for ACC, UC and Wildcats by Brand Thunder

The launch of the college-athletic focused browser themes continues. If you’re a fan of the ACC and just can’t pick a team to follow, you need to check out the Atlantic Coast Conference browser theme.  Big East fans can enjoy the University of Cincinnati’s UC Bearcats browser theme.  Or, maybe your teams are all out west.  If that’s the case, you can check out the Arizona Wildcats browser theme.

For more great themes, with many from major college programs, go to www.ThunderThemes.com and keep your browser fresh.

Posted in News | Tags: ACC, Arizona Wildcats, Atlantic Coast Conference, Big East Conference, browser theme, Cincinnati Bearcats, College and University, Sports, University of Cincinnati | No Comments »

NHL Teams More Than Double Their Chances of Making the Playoffs by Signing with Brand Thunder by Kevin Dwinnell

It’s true. Ninety percent of the NHL teams that have signed with Brand Thunder are heading to the playoffs. Only 35% of the other teams get to make that claim. Coincidence? I think not.

I think it’s the result of the immersive experience and the positive energy that the team/fan connection creates… OK, I realize that correlation does not imply causation. The playoffs are about winning. All the teams advancing had the effort, motivation and good fortune to advance into the post season. No single thing can guarantee achieving this. The best you can do is put as many factors in your favor as possible to give yourself or your team that chance to advance.

For companies, a Boom (branded browser) is one thing you can put in the “W” column for your business. We recognize that leveraging interactive media to connect with your user or fan base is not likely to be core to your business. That’s why we manage as much of the process as possible and limit your resource commitment to delivering a few assets from your existing web page, approval of the browser mock, a promotional link and download page (for which we also deliver assets). With a low level of effort, you enjoy a high return from increased web site visits and transactions from your fans. I wonder if any of the teams entering the playoffs had wins this easy.

In any case, congratulations and good luck to the Blackhawks, Blues, Canadiens, Canucks, Capitals, Flyers, Penguins and our home team, making their first playoff appearance, the Blue Jackets. If you’d like specifics as to how meaningful a Boom can be for your business, drop us a line.

Posted in Commentary | Tags: brand thunder, Brand Thunder Boom, Branded Browser, Chicago Blackhawks, Columbus Blue Jackets, custom browser, National Hockey League, Sports, Vancouver Canucks | 1 Comment »