10 Tools for Business Development and Relationship Management

Patrick Murphy recently did a Brand Thunder interview with Shoestring Ventures, The Startup Bible Blog. One of their questions was “What other web-based products would you recommend to entrepreneurs, business owners or freelancers?” I realized the recommendations fell into categories discussed in our blog post about Sales Strategy: Browser Theme – Hunter vs. Farmer. Given … Continued

Is Acquiring New Customers A Waste of Time?

Image via Wikipedia Last week I was directed to a blog post about the power of having fans of your brand. Teddy Anderson, the author, and I had just met and he mentioned the post and that he’d referenced Brand Thunder in it. How could I not read it? Some valid points are made about … Continued

Why Brands are Still Afraid of the Social Web

Image via Wikipedia Skittles made a daring move a couple weeks back and illustrated beautifully why, despite a strong willingness, brands can’t open themselves up from a social web standpoint. Brands are built on trust, and consumers and fans have an expectation of how that brand will treat them. It’s no different than personal relationships. … Continued

Web X.0 – What to Do When Your Product Doesn’t Fit the Hype

With the term “Web 2.0” declared dead, and “Web 3.0” yet to be defined, where does that leave the marketers still trying to become “part of the conversation”? The same place it has always left us – making sure our value proposition connects with our target audience, and making sure our message reaches that audience. … Continued