14 October

Brand Loyalty: It’s an SMB Online Marketing Tool, Too

Posted in Commentary

Brand loyalty is nothing new, but we usually think of Coca-Cola or Nike. Huge global behemoths that consumers ask for by name and wear proudly on their heads, lips, body and feet. But online marketing has changed the way brand loyalty is acquired and earned.  With the explosion of social media, businesses are making a […]

30 June

99.6% Conversion, Teach Your Old Browser New Tricks

Posted in News

Marketing Sherpa gave an in-depth look at how the Ohio State University and Fathead used an interactive browser theme to engage OSU fans and offer them a special chance to win an OSU Fathead. 99.6% clicked when promo button was added to browser theme Active users of browser theme grew 52.7% month-over-month Compelling data for […]

29 October

The Magic Ratio of Business Relationships

Posted in Commentary

Image by Tyler Haegele Photography via Flickr Psychologist John Gottman explored positive-to-negative ratios in marriages and defined the magic ratio of 5:1.  By scoring positive and negative interactions in one 15-minute conversation between newlyweds, Gottman and his team of researchers discovered that they had predicted divorce with 94 percent accuracy. Five positive interactions for every […]

24 August

Creating Community for a Small Business

Posted in Commentary, News

I had the opportunity to speak with Owen McGab Enaohwo at Hire Your Virtual Assistant to discuss how to create an online community and how small businesses can get started using “community” to help their business.  You can see the full interview and an outline of the discussion at hireyourvirtualassistant.com/blog.  I don’t want to repeat […]

16 September

Brand Thunder to Bring Custom Browser Experience to Comcast Customers

Posted in Commentary, News

Image via CrunchBase We talk a lot about the power of a browser in staying connected to your consumer and fan base. It should come as no surprise that a company able to define the standard of using social media to support its members would gravitate toward offering a Brand Thunder Boom! to its users […]

21 July

Elaboration on Earning Customer Loyalty

Posted in Commentary

Image via Wikipedia Customer Loyalty: How to Earn It is a commentary over at MediaPost. Guy Maser gives some simple and straightforward ideas to help you better serve your existing customer. The fundamentals often aren’t that complex. His suggestions are geared for a certain type of business, but his premise is applicable anywhere – do […]

7 July

Helping Brands Leverage Social Media

Posted in News

Ben Elowitz made a compelling argument for brands connecting with its fans in his Online Media Daily commentary. He details examples of how brands have created sites that engage their user base and create a dynamic exchange. It’s by serving these fans that the majority of brands will see their success in social media. I’m […]

19 March

Why Brands are Still Afraid of the Social Web

Posted in Commentary

Image via Wikipedia Skittles made a daring move a couple weeks back and illustrated beautifully why, despite a strong willingness, brands can’t open themselves up from a social web standpoint. Brands are built on trust, and consumers and fans have an expectation of how that brand will treat them. It’s no different than personal relationships. […]