SuperDraft 2010 and MLS Browser Themes by Kevin Dwinnell

A lot of attention will be on Philadelphia today for Major League Soccer’s draft day. You can find much of the action at the MLS site. Events like this bring fans together with hope and anticipation for the coming season.

And in the midst of the hype, I’m going to make a shameless plug for browser themes Brand Thunder created for each of the MLS teams. We’ve had great success with our product across sports leagues, and fortunate enough to engage the MLS at the league level so each of their teams benefited.

If you’re a fan, go to Brand Thunder’s Gallery and click on Sports, scroll down to Soccer and choose your favorite team. You’ll be treated to world-class designs and the best of the team’s content right in the browser. And that offers you style and substance in addition to a completely new browser experience.

Enjoy the theme, the day and good luck to all the teams and players.

Posted in Commentary | Tags: brand thunder, browser boom, browser theme, custom browser, Major League Soccer, soccer | No Comments »

Brand Thunder at Soccerex London Forum by Kevin Dwinnell

Brand Thunder will be at the Soccerex London Forum on Wednesday. Boyd Butler, KAM Sports International, will be representing us. Contact us if you want to meet with Boyd.

This is an advantage of working with channel partners that are experts in their markets. By having a partner in the UK, and one that is a specialist football agency, it was an easy call to send a representative. We also have data to support the decision based on the response to the Kansas City Wizards Boom! and our Euro Football custom browser.

Brand Thunder is still a start up and we try to be frugal. Being frugal doesn’t mean don’t spend, it just means spend wisely. This feels worth it.

Thinking about a post last week discussing how our business development team is working on developing new verticals for our product. These take time, but we’re also the most experienced selling our product – so we take on the majority of that work. Once a channel opens up, we leverage our partners to grow it. With some demonstrated success, having an expert in the football field seems like the natural person to attend this forum.

Posted in Commentary | Tags: Association football, boom, brand thunder, Branded Browser, custom browser, Kansas City Wizards, soccer, soccerex | No Comments »

GOALLLLLLL ! Brand Thunder signs Major League Soccer by Patrick Murphy

Brand Thunder Heads into Relationship with Major League Soccer

Brand Thunder, the branded browser specialists, announced today an agreement to bring its Internet browser Booms to Major League Soccer (MLS) and its 15 clubs.

Columbus (PRWEB) February 12, 2009 — Brand Thunder LLC, the branded browser specialists, announced today an agreement to bring its Internet browser Booms to Major League Soccer (MLS) and its 15 clubs.

Soccer fans will soon enjoy an Internet experience tailored specifically to them. Through a small download, their Internet browsers will take on the look, feel and energy of Major League Soccer. Whether they choose the league view or their favorite club, each Boom will feature logos and colors, plus the addition of news, rich media or links specific to their selection.

Booms are lightweight active customizations that can include themes, toolbars, sidebars and other content or functionality. Users can dynamically switch between Booms without restarting their browser.

“Soccer fans are known for their fervor. We needed an Internet offering that lived up to that,” said Chris Schlosser, Director of Digital Strategy for MLS. “We look forward to working collectively with Brand Thunder to bring our passionate fans even closer to their favorite clubs and players.”

“We’re creating a comprehensive and meaningful experience for the true soccer fan,” said Patrick Murphy, founder and CEO of Brand Thunder. “And with our Boom technology, fans aren’t locked into a single view, they can move from club, to league, to another team with a click of their mouse.”

About Brand Thunder,
Formed in April 2007, Brand Thunder creates a more persistent presence between corporate brands and their Internet consumer through its branded-browser customization, which leads to increased website visits and revenue. Through a software installation, end users change the look and feel of their Internet browser into an immersive experience from their favorite sports team, entertainment franchise or internet site. The customized browsers feature official logos, colors, content and functionality, but can also extend capabilities including video, music players or other Internet widgets. Current business partners and clients include the Huffington Post, Major League Soccer, Nationwide / NASCAR, NCAA, NHL, Starpulse.com, Universal Music and Yahoo!. Samples can be found at http://brandthunder.com/gallery/.

About Major League Soccer
Headquartered in New York City, Major League Soccer is the top-flight professional soccer league in the United States and features many stars from the U.S. and around the world. Having recently finished its 13th season, MLS will have 15 teams in the 2009 season, which begins March 19: the Chicago Fire, Colorado Rapids, Chivas USA, Columbus Crew, D.C. United, FC Dallas, Houston Dynamo, Kansas City Wizards, Los Angeles Galaxy, New York Red Bulls, New England Revolution, Real Salt Lake, San Jose Earthquakes, Toronto FC and, in its inaugural season, Seattle Sounders FC. A Philadelphia expansion team will debut in 2010. For more information about MLS, log on to the League’s official Web site at www.MLSnet.com.

Posted in Press Releases | Tags: firefox, soccer | 1 Comment »