What Are Your Analytics Telling You? by Kevin Dwinnell

We announced this week the launch of our interactive browser theme for Sanjeev Kapoor.  We love the fact that he’s a worldwide celebrity chef with an award-winning and record-setting television show.  Even more relevant to us is that this is the first browser theme for one of our top geographic markets.  That point got me thinking about the information about our audience that we look at but don’t monitor as closely as more critical data and what it tells us.

KPI or Just I?

When we look at the traffic to our site and product, there’s a large percentage of it coming from India.  Geography isn’t one of the Key Performance Indicators we track.  (For a good considerations list of KPIs, check out this post by Max Kalehoff.)  Geography is still an indicator of what’s effecting our business.  It’s easily reviewed when we do our occasional exploration of a much broader data set.  Call it an Indicators

The Whole Picture

We’ve all been groomed to look for exit points and keywords that drive traffic, in essence to look at the funnel and see how users are coming into our site and where they leave it.  While we focus on the browser, we’re in the same category of most web sites in determining what’s in the visible space of our user.  We watch monitor resolution of our audience so we know how to optimize the fusion of design, content and functionality featured in our themes.  That includes the width for the theme content and height for the sidebar content.  The trend of browsers going very thin in the chrome will pose interesting design challenges for us, but gives back precious real estate to the web sites.

Data in Aggregate

Having everything laid out in front of you can also help you identify other patterns that might otherwise be missed.  We’re proud of data that shows how users of an interactive browser theme click back to sites more often than their average user — and it can be an exponential difference.  However, putting all the elements side-by-side allowed us to identify an interesting sub-point.  Two commerce placements provided 2.5x the clicks as a single commerce button alone.  That’s a significant difference and great information for our clients to have.

We like finding these little nuggets as we review our data.  What gold do you find when doing your data mining?

Posted in Commentary, News | Tags: browser theme, Data mining, India, Khana Khazana, kpi, Performance indicator, Sanjeev Kapoor | No Comments »

Brand Thunder and Celebrity Chef Sanjeev Kapoor Dish Indian Cuisine in Interactive Browser Theme by Brand Thunder

COLUMBUS (June 21, 2010) — Brand Thunder LLC (http://www.brandthunder.com), the browser customization specialists, announced its first entry into the Indian market with the launch of the Sanjeev Kapoor interactive browser theme for Firefox.  The best of Chef Kapoor’s vast library Indian cuisine knowledge is now rolled into a free download available at http://pages.brandthunder.com/sanjeevkapoor/download/.

The browser theme is tightly integrated with Chef Kapoor’s web site (http://sanjeevkapoor.com) and offers a full range of videos and links to proven recipes and a host of information on the art and craft of cooking.  User’s install an add-on for their existing Firefox browser to have fast access to new and favorite recipes from Chef Kapoor, plus seasonal suggestions, monthly features, shopping and more.  The video sidebar offers an abundance of cooking presentations including both vegetarian and non-vegetarian selections.

“We wanted to offer our users something that would strengthen their relationship with Chef Kapoor.” said Mr. Adarsh Nigam, VP-Marketing (www.sanjeevkapoor.com).  “This interactive browser theme has brought together the right experience and content for our fans to enjoy.”

“Sanjeev Kapoor has an avid fan base in India and across the globe,” says founder Patrick Murphy.  “We feel the browser theme is a great opportunity to reach his widespread audience and share his inspiring explorations of Indian cuisine.”

Brand Thunder’s interactive themes provide an extreme makeover of the Internet browser.  They are free, lightweight active customizations that can include themes, toolbars, sidebars and other content or functionality. Users can switch real-time between any installed Brand Thunder themes.

About Sanjeev Kapoor:

Chef Sanjeev Kapoor is the most celebrated face of Indian cuisine today. Chef extraordinaire, TV show host, author of best-selling cookbooks, restaurant consultant, architect of a unique range of food products and winner of numerous culinary awards, Chef Kapoor is living his dream of making Indian cuisine the number one cuisine in the world. He hosts Khana Khazana the popular Cookery Show on Zee TV which has won the ‘Best Cookery Show’ award given by the Indian Television Academy year after year ever since its inception in the year 2000. The show has completed more than 700 episodes being telecast non stop for 15 years – the longest running TV show in any category on any channel. His website www.sanjeevkapoor.com is a complete cookery manual with a compendium of tried and tested recipes and a wealth of information on the art and craft of cooking. As a restaurant consultant he has granted his franchise to a number of restaurants abroad and in various cities of India.

Contact:         enquiry@sanjeevkapoor.com

About Brand Thunder:

Formed in April 2007, Brand Thunder creates extreme makeovers for the Internet browser.  Brands enjoy a persistent connection to their Internet consumer driving more website visits and increased revenue.  Through a software installation, end users change the drab Internet browser into an immersive experience from their favorite sports team, entertainment franchise or Internet site.  The interactive browser themes feature official logos, colors, content and functionality, and can also extend capabilities including video, music players or other Internet widgets. Current business partners and clients include Bing, The Daily Beast, Huffington Post, Major League Soccer, NASCAR, NBA, NCAA, NFL, NHL and Universal Music. Samples found at http://brandthunder.com/gallery/.

Contact:

Patrick Murphy, CEO
Brand Thunder, LLC
614-408-8202

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Posted in News, Press Releases | Tags: brand thunder, browser theme, firefox, Indian cuisine, Khana Khazana, Sanjeev Kapoor | No Comments »