What Content to Put in Your Browser Theme

A browser theme is more than a pretty picture, or it should be. That’s why we call ours “interactive browser themes” and we’ve seen browser themes deliver 6 – 12x more clicks than the average visits to our partner sites. You get this return traffic by utilizing the content you’ve already created for your web … Continued

Create a Huffington Post, CNN, or Fox News Browser Theme

I talk a lot about using BT:Engage for helping sites and communities deepen their engagement with their online audience. It’s also extremely easy (and fun!) to create browser themes for your own use and pleasure. In the following post and accompanying video tutorial, I’m going to show you how to spin a browser theme that … Continued

BT:Engage How To – Browser Dimensions and Design

The most frequent comment we hear from users new to browser design is “it doesn’t look like it did in the preview” and that’s because 60% of the time it doesn’t. This post will explain why and what to do about it. Key Definitions I’ll admit, we’ve got a long way to go in terms … Continued

How to Write Better Headlines and Multiply Your Traffic

I wish I could offer all the advice you need in this one post. Fortunately, the “How to” portion is only a click away. Copyblogger has a great series titled “How to Write Magnetic Headlines” and it’s worth your time to study. If you’re really feeling time pressed, then check out Stuart Brown’s “How to … Continued

Elaboration on Earning Customer Loyalty

Image via Wikipedia Customer Loyalty: How to Earn It is a commentary over at MediaPost. Guy Maser gives some simple and straightforward ideas to help you better serve your existing customer. The fundamentals often aren’t that complex. His suggestions are geared for a certain type of business, but his premise is applicable anywhere – do … Continued