Mozilla is showing it has the naming skills of George Forman and using the same name for a second product. After years of Personas representing easy-to-use, lightweight themes that let you personalize the look of your Firefox, it’s now your name. Or, to be more accurate, your online identification. Mozilla is stepping away from how your browser represents you to you, and toward how your browser represents you to others. Confused? Exactly.
But that’s not the first time the browser industry has stumbled over its naming.