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Browser Themes Gain Developer and Media Attention by

LA Galaxy Browser Theme for IE
Image by brandthunder via Flickr

It’s been a good week or so for discussing the merits and capabilities of the browser theme.

From the development side, the Mozilla community is exploring adding new standard functionality in the browser that Brand Thunder showcased in its Personas Interactive extension.  Mozilla is considering giving users the ability to expand the space available to the browser theme.  Especially for large screen monitors, this capability can offer a more compelling visual.  You can vote for the feature of a Persona height adjustment at the Mozilla Add-ons blog.

While this feature is a little nice to have, I think if Personas really wants to make a step forward there are other enhancements found in Personas Interactive that would be a more meaningful step for designers and the end user.  Supporting full CSS3 backgrounds and allowing sites to host their own gallery of Personas are a couple of them.  Then again, why wait?  You can try the functionality out today.  The documentation of how to do it is all found at http://brandthunder.com/personas.

If you’re more interested in the business applications of the browser and browser themes in particular, check out a couple recent articles covering Brand Thunder and its work in the interactive browser theme space.  Marketing by Deepak offered an in-depth look at business applications and the affinity marketing power of an interactive browser theme.   The Metropreneur took its own look at the value of interactive browser themes while also delving into the task of building Brand Thunder the company.

It’s great to see this continued interest around the company and the category we continue to build.

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Interactive Themes by

Reposted from Mike’s Musings

So you may wonder why we called it Personas Interactive.

If you were go to the Brand Thunder Gallery, you would see what we specialize in – creating customized browser experiences for different sports teams, websites, musicians and more.

These browser experiences have evolved over the years in their design, their technology and even their name. But regardless of the technology change, these browser experiences always required the installation of a Firefox add-on and the restart of the browser for every one that you wanted to install.

One of the reasons we created Personas Interactive was to address this issue. With the advent of Personas in Firefox 3.6, we saw the opportunity to take our browser experience to the next level. So one of the core features of Personas Interactive is Interactive Themes.

Interactives Themes take the Enhanced Personas we talked about last time and add interactivity like clickable logos, sidebars, toolbars, feedreaders and more. So instead of just providing people with a picture of your website or brand, you can provide a way for them to connect with you in the browser.

Before we continue, I have to make a disclaimer. Up to this point, we’ve talked about things that anyone can do (set up their own Personas gallery, create Enhanced Personas) but at this point in time, an Interactive Theme can only be created by Brand Thunder. We’re working on expanding the technology so it is available to anyone. That doesn’t mean that you can’t have an Interactive Theme, though. Brand Thunder would love to work with your band, sports team, website or company to create an Interactive Theme. Just send an email to info@brandthunder.com.

So let’s look at a diagram that shows the differences between Personas, Enhanced Personas and Interactive Themes.

Persona Enhanced Persona Interactive Theme
Background Image X X X
Change Text Color X X X
Multiple Background Images X X
Position Background Images X X
Resize Background Images X X
Repeat Background Images X X
Clickable Logos X
Sidebar X
Toolbar X
Integrated Search X
Feed Reader X
Sponsorships X
Advertising X

So what does this mean in practice?

If you were to go to the Personas Interactive page with Personas Interactive installed, you would see some of our Interactive Themes in action.

Are you a fan of the Goblins Web Comic? There’s an Interactive theme that keeps your favorite web comic close at hand. If you need your daily fix of The Daily Beast, you can install an Interactive Theme that gives you links and news from The Daily Beast as well as the top story of the day updated in your browser. Is your team the Indianapolis Colts? You can connect with them right in your browser. Or maybe you like movies? The Movie Premiere Interactive Theme is updated with a new movie poster every 15 minutes. Can’t get enough of CollegeHumor? Install the Interactive Theme and your favorite links will be one click away.

And we’ve got over a hundred more Interactive Themes coming in the next few months. Besides porting our existing themes over to Personas Interactive, we’re working with great brands like the CBS Sports College Network to bring your favorite college sports teams to the browser.

So what should you do? Install Personas Interactive. Setup your own Personas gallery. Create an Enhanced Persona. And stay tuned, because we’ve got some great stuff coming your way.

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