Brand Thunder Introduces New Advertising Sponsor Placements within the Browser Chrome by Brand Thunder

COLUMBUS, OH – September 4, 2009 – Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, announced today the availability of clickable sponsored placements within the browser chrome of its custom browser Booms!. These sponsored placements are visually integrated within the browser theme, remain regardless of the website being visited, and fully take advantage of the hours users spend online.

The sponsorship program was designed to simplify implementation for Brand Thunder clients. It leverages Brand Thunder’s ad server allowing for a full range of tracking and reporting, plus providing easy updates for sponsorship graphics. The browser chrome placement assures high-visibility and engagement due to its proximity to the web address bar and browser search box.

“Our clients have expressed a need to provide new and exciting opportunities to their corporate sponsors,” said Patrick Murphy, founder and CEO of Brand Thunder. “These new sponsor placements will allow us to meet that need in a manner that integrates seamlessly and stylistically with the rest of the Boom! and keeps the overall user experience intact.”

A Boom!, a free, lightweight, active customization, is unlike other browser-based tools with its visual immersion, integrated content and added functionality. It has proven to be a popular way for fans to personalize their web experience with their favorite sports team, music star, newspaper, news site and more. Users can switch real-time between any installed Booms!.

About Brand Thunder:
Formed in April 2007, Brand Thunder creates custom-browser experiences. Brands enjoy a more persistent connection to their Internet consumer through the custom browser Boom!, which increases website visits and revenue. Through a software installation, end users change the look and feel of their Internet browser into an immersive experience from their favorite sports team, entertainment franchise or Internet site. The custom browser Booms! feature official logos, colors, content and functionality, but can also extend capabilities including video, music players or other Internet widgets. Current business partners and clients include the Huffington Post, Major League Soccer, NASCAR, NBA, NCAA, NFL, NHL, Universal Music and Yahoo!. Samples found at http://brandthunder.com/gallery/.

Contact:
Patrick Murphy, CEO
Brand Thunder, LLC
614-304-1316

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Posted in News, Press Releases | Tags: boom, brand thunder, Branded Browser, brandthunder, Browsers, custom browser, Online advertising, online sponsorship, sponsorship | No Comments »

Avoiding Ad Blind Spots by Kevin Dwinnell

Marketers are perpetually trying to break through the clutter and gain the attention of their audience. Consumers, on the other hand, are getting more adept at tuning out the noise. If you’re in online marketing, you know they’re blind to it as well.

It’s creating that blindness we want to avoid. Visitors to your site learn where they can find the information they want. For site owners, it can be tempting to use some of the more valuable content locations for advertising to increase revenue. Any content real estate, however, reassigned an advertising role will quickly see the click through in that location drop. It also takes longer for that space to regain its value once that space returns to offering content. The consumer is quick to learn and slow to forget.

Consumers realize that the ads are a primary reason the content is available, so they’re accepting if its presented respectfully where value is being provided. Viacom is touting they’ve solved the riddle for online video ads. That’s also why the leaderboard banner at the top of many web pages has had such a long tenure. It’s accepted as “the ad I must see before I get to what I want” and the eye passes over this space on its way to the content.

Fortunately, it’s not a blind eye. These placements are guaranteed a certain level of awareness and therefore interaction because the payoff is moments away. Simply by knowing where the eye is going, and where the user is interacting with the page puts odds in your favor. It’s easy to see the fascination with heat maps as they detail specifically where your user’s eyes travel on the page.

Focus on the value your content creates, then integrate the ads in its vicinity. That’s the mix that will keep both your content and advertisements visible to your audience and best serve your business needs over the long term.

Posted in Commentary | Tags: advertising, Click-through rate, internet marketing, marketing, Online advertising | No Comments »