In the Daytona 500 Spirit – 2 Great Firefox Themes for Racing Fans by Kevin Dwinnell

You probably saw our release this week for the Daytona International Speedway Firefox browser theme. We’ve also just released a revision to the NASCAR Nationwide browser theme that is pretty hot. Either one will get you in the racing spirit. Enjoy!

Posted in Commentary, News | Tags: AutoRacing, brand thuner, browser theme, DanicaPatrick, Daytona International Speedway, firefox, Motorsports, NASCAR, NASCAR Nationwide, NationwideSeries | 1 Comment »

NASCAR Nationwide Series Branded Browser Launches by Kevin Dwinnell

First of all, if you’ve not seen the NASCAR Nationwide Series branded browser – you’ve got to check it out. It is simply a beautiful execution for a stellar brand. It feels like racing.

And give Nationwide their due. Branded browsers have extensive customization and integration capabilities. It can be a tempting playground for any marketer. Yet, the NASCAR Nationwide Series browser is focused on the fan – as it should be.

This is usually the point in the blog where we try to apply some business learning and share it so the blog isn’t just us ranting on about our work. But, I’m at a loss for words. I just love this. Seriously, take a look at it here.

Posted in Commentary, News | Tags: Auto racing, Branded Browser, browser skin, browser theme, custom browser, Motorsports, NASCAR, NASCAR Nationwide Series, Nationwide Series | 1 Comment »

Brand Thunder Receives Investment from Ohio TechAngels by Kevin Dwinnell

COLUMBUS OH (January 27, 2009) — Brand Thunder LLC, the branded browser specialists, announced today its investment from the Ohio TechAngels and other ‘sidecar’ angel investors to further its work in bringing immersive experiences to the Internet browser.

Brand Thunder reworks the visual style of the browser to match the colors and logos of leading brands, entertainers and sports teams while also adding content and functionality to the browser. The branded browser provides marketers with a persistent means to keep their brand presence with their customer and fans whenever they are connected to the Internet.

The growing list of company’s extending their brand to the browser includes the NASCAR Nationwide Series, internet news blog site The Huffington Post, several National Hockey League teams, NCAA schools, entertainment news site Starpulse, HowStuffWorks.com and more. The full list of active custom browser themes can be found at http://www.brandthunder.com/gallery.

“For a startup company trying to achieve critical mass, it’s a race to reach that state before funds run out,” explained Patrick Murphy, CEO and founder of Brand Thunder. “The investment gives us the necessary financial and intellectual support to become a thriving company.”

About Brand Thunder

Formed in April 2007, Brand Thunder creates a more persistent presence between corporate brands and their Internet consumer through its branded-browser customization, which leads to increased website visits and revenue. Through a software installation, end users change the look and feel of their Internet browser into an immersive experience from their favorite sports team, entertainment franchise or internet site. The customized browsers feature official logos, colors, content and functionality, but can also extend capabilities including video, music players or other Internet widgets. Current business partners and clients include the Huffington Post, NASCAR, NCAA, NHL, Starpulse.com, Universal Music and Yahoo!. Samples found at http://brandthunder.com/gallery/.

Contact

Patrick Murphy, CEO
Brand Thunder, LLC
614-408-8202

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Posted in Press Releases | Tags: brand thunder, Branded Browser, custom browser, Huffington Post, NASCAR, National Hockey League, Nationwide Series, Patrick Murphy | No Comments »