10 Tools for Business Development and Relationship Management

Patrick Murphy recently did a Brand Thunder interview with Shoestring Ventures, The Startup Bible Blog. One of their questions was “What other web-based products would you recommend to entrepreneurs, business owners or freelancers?” I realized the recommendations fell into categories discussed in our blog post about Sales Strategy: Browser Theme – Hunter vs. Farmer. Given … Continued

Creating Community for a Small Business

I had the opportunity to speak with Owen McGab Enaohwo at Hire Your Virtual Assistant to discuss how to create an online community and how small businesses can get started using “community” to help their business.  You can see the full interview and an outline of the discussion at hireyourvirtualassistant.com/blog.  I don’t want to repeat … Continued

Old Spice Overkill

Image via Wikipedia Enough with the endless coverage of the Old Spice viral videos.  Marketing is a simple game – you break through the clutter, you build awareness, you make a sale.  Just like baseball is a simple game – you hit the ball, you catch the ball, you throw the ball. There’s been so … Continued

World Cup Just One Way to Reach a World Audience

Image by Lucas_B via Flickr The kick off of the World Cup got me thinking about the marketing opportunity for companies trying to reach a multi-national audience with their product, and my own global expectations for Brand Thunder’s interactive browser themes when we were starting out. For companies that can afford it, the mega sporting … Continued

Product Extension for Growing Your Business

Image via Wikipedia The background To get to the point about product extension, I have to set the groundwork, so bear with me a moment. Brand Thunder’s core business is helping brands talk to their online consumer through our interactive browser themes. It’s an affinity marketing tool where we leverage the powerful connection an audience … Continued

Is Acquiring New Customers A Waste of Time?

Image via Wikipedia Last week I was directed to a blog post about the power of having fans of your brand. Teddy Anderson, the author, and I had just met and he mentioned the post and that he’d referenced Brand Thunder in it. How could I not read it? Some valid points are made about … Continued

The Marketing Struggles of Prolonged Consumer Attention

Cover of Roxanne Marketing can be a lot like the singles bar — the 15 and 30-second shot, the photo shoot for the magazine spread, the flash banner. It’s all the equivalent of “the look,” “the line” or, in my case, the spilled drink. It’s about attention getting and breaking through the clutter. Despite the … Continued

Your Web Content is Done, But is it Available?

Image via CrunchBase A lot of time and money is spent on developing a company website. Even more is spent attracting users to that site. Yet, we find a surprising number of sites that missed the critical questions of “Is my content accessible and is it distributable?” Make it Accessible There are too many options … Continued

The Digital Marketing Mix – The Why’s the Limit

Last week, Kendall Allen discussed remaining innovative with marketing in tough economic times. See her post “Relationships And The Progressive Digital Mix” on MediaPost’s Online Spin. Andrew Chen, who supplies supporting analysis with most of his posts, covered part one of his thoughts on “How desktop apps beat websites at building large active userbases” in … Continued

Help Your Customer, Help Yourself

Image via CrunchBase Brand Thunder received some nice coverage over at Folio Magazine yesterday. The story focused on our latest release for the Columbus Dispatch and some technical benefits we added behind the scenes to make the product more useful to Dispatch readers and ultimately The Dispatch itself. I encourage you to read the Folio … Continued

Avoiding Ad Blind Spots

Marketers are perpetually trying to break through the clutter and gain the attention of their audience. Consumers, on the other hand, are getting more adept at tuning out the noise. If you’re in online marketing, you know they’re blind to it as well. It’s creating that blindness we want to avoid. Visitors to your site … Continued

Web X.0 – What to Do When Your Product Doesn’t Fit the Hype

With the term “Web 2.0” declared dead, and “Web 3.0” yet to be defined, where does that leave the marketers still trying to become “part of the conversation”? The same place it has always left us – making sure our value proposition connects with our target audience, and making sure our message reaches that audience. … Continued

The Internet Echo – Social Media as Marketing

Image by apenny via Flickr Maybe in space no one can hear you scream, but if you’re well connected – everyone on the Internet can. Just ask Jason Calacanis. (Sorry Jason, that made me laugh.) We’re not as well connected as Jason, but we remain impressed by the incidental reach social media provides some of … Continued

Brand Thunder attending MozCamp in Vancouver

Brand Thunder, among some other big names in the Mozilla Development Community, will be attending MozCamp Vancouver on April 13. Brand Thunder focuses on helping spread the word of Mozilla as a platform for various partners to showcase their brand. Unlike other development platforms, Mozilla allows brands to fully visualize their image to the end … Continued

Geffen Records artist NLT and Brand Thunder Unveil Themed Browser

Brand Thunder Inc (http://www.brandthunder.com) announces the first use of its innovative browser tool within the music industry via their client Geffen Records and artist NLT. NLT is the first musical group with their own customized web browser (http://www.nltmusic.com). “Brand Thunder’s customized theme helps fans show their love for NLT while keeping them informed about the … Continued