4 Fantastic Facebook Marketing Ideas to Increase Fan Engagement

As someone who isn’t new to Facebook marketing, you know that the social networking giant continually makes changes to its guidelines and algorithms. And sometimes, it can be frustrating since all of your fans don’t see your content that is posted organically. If you’ve seen a loss in fan engagement rates on Facebook and minimal reach … Continued

In the News: Brand Thunder’s New Business Model Means Big Benefits for Brands

Recently, Columbus Business First shared the secrets behind our  new business model. But to our existing clients, it’s no secret that we are consistently offering innovative ways to help sports teams, musical artists, schools and media websites effectively engage with their fans online. Brand Thunder products and services can successfully give your audience a truly immersive … Continued

The Magic Ratio of Business Relationships

Image by Tyler Haegele Photography via Flickr Psychologist John Gottman explored positive-to-negative ratios in marriages and defined the magic ratio of 5:1.  By scoring positive and negative interactions in one 15-minute conversation between newlyweds, Gottman and his team of researchers discovered that they had predicted divorce with 94 percent accuracy. Five positive interactions for every … Continued

Old Spice Overkill

Image via Wikipedia Enough with the endless coverage of the Old Spice viral videos.  Marketing is a simple game – you break through the clutter, you build awareness, you make a sale.  Just like baseball is a simple game – you hit the ball, you catch the ball, you throw the ball. There’s been so … Continued

Product Extension for Growing Your Business

Image via Wikipedia The background To get to the point about product extension, I have to set the groundwork, so bear with me a moment. Brand Thunder’s core business is helping brands talk to their online consumer through our interactive browser themes. It’s an affinity marketing tool where we leverage the powerful connection an audience … Continued

The Marketing Struggles of Prolonged Consumer Attention

Cover of Roxanne Marketing can be a lot like the singles bar — the 15 and 30-second shot, the photo shoot for the magazine spread, the flash banner. It’s all the equivalent of “the look,” “the line” or, in my case, the spilled drink. It’s about attention getting and breaking through the clutter. Despite the … Continued

Can Attendance = Presence at a Trade Show? BT Heading SXSW

Like any start up, we need to be cash conscious but sometimes separating the “wants” from the “needs” is not easy. We really want to be at SXSW. But in terms of it reaching the audience who buys our service (the brand marketer needing a branded browser), we don’t know if it’s the right show … Continued