Get Ready for Major League Soccer with the Best MLS Browser Themes by Brand Thunder

With the Major League Soccer season underway, there is no better time for die-hard fans to prove their allegiance to their favorite clubs. With the MLS browser themes available from Brand Thunder, you get immediate access to your favorite team, keeping you up-to-date on all of the action.

Need highlights from last night’s game? Or maybe you’re just looking for MLS scores? Whatever you’re looking for, our browser themes have it. Following your favorite Major League Soccer teams – and taking the next step to super fandom – has never been easier! Here are just a few of the best MLS browser themes that Brand Thunder currently offers:

Real Salt Lake

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Posted in Uncategorized | Tags: firefox, Internet Explorer, Major League Soccer, mls, MLS Themes, Soccer Theme | No Comments »

Brand Thunder and the Daytona International Speedway Move Web Browser Themes into the Fast Lane by Brand Thunder

COLUMBUS, OH – February 9, 2010 — Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, announced today the launch of the interactive browser theme for the Daytona International Speedway. Racing fans can get a browser theme that keeps them attuned to three of the hottest events at the preeminent race track, the Daytona International Speedway. The theme changes automatically in the browser after each event providing a unique look for the Daytona 500, the Coke Zero 400 Powered By Coca-Cola and the Daytona 200 motorcycle classic. The theme can be downloaded for free at http://www.daytonainternationalspeedway.com/Fan-Info/Custom-Daytona-Web-Browser.aspx.

In addition to three unique looks, the interactive browser theme also features breaking news in the news ticker and sidebar newsreader, plus easy navigation to the Daytona International Speedway Web site including tickets for all events. The browser theme will also connect users to the Daytona International Speedway’s fan pages on Facebook, Twitter and YouTube.

“With each event, Daytona International Speedway transforms to a completely different experience,” said Robin Braig, President of the Daytona International Speedway. “With Brand Thunder’s help, we’re delivering that same concept to the web browsers of race fans.”

“The events at the Daytona International Speedway are such a big draw,” said Patrick Murphy, founder and CEO of Brand Thunder. “This theme is a great way to keep the connection to the fans when they’re not at the track and keeping the racing spirit with them whenever they’re online.”

Brand Thunder’s browser Boom! technology provides an extreme makeover of the Internet browser. Booms! are free, lightweight active customizations that can include themes, toolbars, sidebars and other content or functionality. Users can switch real-time between any installed Boom!.

About Brand Thunder:
Formed in April 2007, Brand Thunder creates custom-browser experiences for major brands. Brands enjoy a more persistent connection to their Internet consumer through the custom browser Boom!, which increases website visits and revenue. Through a software installation, end users change the look and feel of their Internet browser into an immersive experience from their favorite sports team, entertainment franchise or Internet site. The custom browser Booms! feature official logos, colors, content and functionality, but can also extend capabilities including video, music players or other Internet widgets. Current business partners and clients include the Huffington Post, Major League Soccer, NASCAR, NBA, NCAA, NFL, NHL, Universal Music and Bing Search. Samples found at http://brandthunder.com/gallery/.

Contact:
Patrick Murphy, CEO
Brand Thunder, LLC
614-408-8202
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Posted in News, Press Releases | Tags: brand thunder, browser theme, Daytona 500, Daytona International Speedway, Facebook, firefox, Major League Soccer, Sport | No Comments »

SuperDraft 2010 and MLS Browser Themes by Kevin Dwinnell

A lot of attention will be on Philadelphia today for Major League Soccer’s draft day. You can find much of the action at the MLS site. Events like this bring fans together with hope and anticipation for the coming season.

And in the midst of the hype, I’m going to make a shameless plug for browser themes Brand Thunder created for each of the MLS teams. We’ve had great success with our product across sports leagues, and fortunate enough to engage the MLS at the league level so each of their teams benefited.

If you’re a fan, go to Brand Thunder’s Gallery and click on Sports, scroll down to Soccer and choose your favorite team. You’ll be treated to world-class designs and the best of the team’s content right in the browser. And that offers you style and substance in addition to a completely new browser experience.

Enjoy the theme, the day and good luck to all the teams and players.

Posted in Commentary | Tags: brand thunder, browser boom, browser theme, custom browser, Major League Soccer, soccer | No Comments »

Brand Thunder Ignores Economic Downturn by Tripling Business in Nine Months by Brand Thunder

COLUMBUS, OH — September 16, 2009 — Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, announced today it has three times the number of clients and custom browser Booms! available to end users compared to December 2008. The visual intensity combined with useful content and functional integration into the browser have proven popular with both clients and end users of the Brand Thunder Booms!.

At the end of 2008, 18 signed clients and 31 browser add-ons resulted in over 500,000 downloads of its browser customizations. In middle of September 2009, the client list has grown to over 60 partners and 83 Booms! in the market with dozens more Booms! in the build process for release in the coming weeks. Downloads are approaching 1.5 million.

The browser customization is delivered through a small download called a Boom! and wraps the user’s web browser in a graphically-rich experience with integrated content and functionality that best serves a brand’s audience. Clients can include videos, streaming music, breaking news, Twitter feeds plus buttons that link to their most popular pages on their sites. The browser becomes a valuable connection between brand and its community and delivers continuous invitations back to the site of the sponsoring brand.

The client list taking advantage of the browser add-on continues to grow and now includes brands in the U.S., Canada and U.K. such as House of Blues, Major League Soccer, teams from the NBA and NFL, newspaper publishers, radio stations, TV affiliates, webcomics and more. This is in addition to companies like Geffen Records, Universal Music Group, Huffington Post, NASCAR Nationwide Series, NHL teams among others.

Additional milestones attesting to Brand Thunder’s growth include increasing strategic channel partners from 7 to 11 and spanning six countries on three continents. Despite a seasonal nature to a majority of product and clients, the active user rate has more than doubled during the first nine months of 2009.

“Our Washington Capitals browser has been a great success,” said Sean Parker, Director of New Media, Washington Capitals. “Over the last two years we have seen a significant increase in our Firefox visitor traffic. I am sure part of this increase is due to our branded browser. Brand thunder has done a great job of integrating Capitals news feeds, Caps365 and customized buttons into the theme, which reinforces our brand to our fans and drives traffic to our site. I am looking forward to seeing the new enhancements Brand Thunder will be adding to our browser for this upcoming season.”

“We help people customize their online experience and make that experience easy, better and more personal,” said Patrick Murphy, founder and CEO of Brand Thunder. “The result has been a growing and excited fan base, which makes it easier to bring on an amazing list of clients.”

Brand Thunder’s browser Booms! are free, lightweight active customizations that can include themes, toolbars, sidebars and other content or functionality. With a Boom!, users can switch real-time between any of the browser looks they created without restarting their browser.

About Brand Thunder:
Formed in April 2007, Brand Thunder creates custom-browser experiences. Brands enjoy a more persistent connection to their Internet consumer through the custom browser Boom!, which increases website visits and revenue. Through a software installation, end users change the look and feel of their Internet browser into an immersive experience from their favorite sports team, entertainment franchise or Internet site. The custom browser Booms! feature official logos, colors, content and functionality, but can also extend capabilities including video, music players or other Internet widgets. Current business partners and clients include the Huffington Post, Major League Soccer, NASCAR, NBA, NCAA, NFL, NHL, Universal Music and Yahoo!. Samples found at http://brandthunder.com/gallery/.

Contact:
Patrick Murphy, CEO
Brand Thunder, LLC
614-408-8202

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Posted in News, Press Releases | Tags: Branded Browser, brandthunder, browser boom, custom browser, firefox, Major League Soccer, Washington Capitals, Web browser | No Comments »

Brand Thunder Unveils “Canvas” and the Ability to Add Any Photo or Image to Your Browser Theme with Just a Click by Patrick Murphy

COLUMBUS, OH (May 28, 2009) — Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, today announced the beta release of Canvas, a major advance in Internet browser personalization. This lightweight browser enhancement puts the look and feel of the browser fully in the hands of the user by allowing any picture on their computer, or any image on a web page, to be set as the theme for their Internet browser. Canvas is available for download at http://brandthunder.com/Canvas and represents the easiest method to customize the browser on such a personal level.

“Brand Thunder was built on the premise of allowing users to personalize their browser experience,” said Patrick Murphy, founder and CEO of Brand Thunder. “Today, with Canvas, we radically redefine what that means. There’s no other tool that’s as easy to use and gives this amount of visual control over the user’s existing browser.”

With Canvas installed, users may instantaneously wrap the browser with images or photos found on sites like Flickr and Facebook, even animated gifs by right-clicking the image and selecting “Add to Image Canvas.” Any image added to Canvas becomes part of the “MyPix” button, the equivalent of a browser photo album where the user can switch browser themes any time they wish. Clicking the Manage button allows the user to add and remove images, or to modify the look by changing image position, background color and tiling.

“The browser theme offers one of the most visible customizations for the computer,” Murphy said. “Wallpapers and screensavers have been available for a long time, but once software is opened the wallpaper is hidden. The screensaver is primarily on when you’re not at your computer, so you don’t get to enjoy it much. We’ve put the same kind of personalization and ease of use into an application that is open for hours at a time, the browser.”

Brand Thunder’s browser Booms are free, lightweight active customizations that can include themes, toolbars, sidebars and other content or functionality. With a Boom!, users can switch real-time between any of the browser looks they created without restarting their browser. Canvas works with Brand Thunder’s other Booms! offering a custom browser experience as often as users like.

About Brand Thunder:
Formed in April 2007, Brand Thunder creates custom-browser experiences. Brands enjoy a more persistent connection to their Internet consumer through the custom browser Boom!, which increases website visits and revenue. Through a software installation, end users change the look and feel of their Internet browser into an immersive experience from their favorite sports team, entertainment franchise or Internet site. The custom browser Booms! feature official logos, colors, content and functionality, but can also extend capabilities including video, music players or other Internet widgets. Current business partners and clients include the Huffington Post, Major League Soccer, NASCAR, NBA, NCAA, NHL, Universal Music and Yahoo!. Samples found at http://brandthunder.com/gallery/.

Contact:
Patrick Murphy, CEO
Brand Thunder, LLC
614-408-8202

###

Posted in Press Releases | Tags: brand thunder, Brand Thunder Boom, Branded Browser, browser boom, custom browser, Facebook, Flickr, Huffington Post, Major League Soccer, Patrick Murphy, Yahoo | No Comments »

Oscar Weekend and Leveraging Events for your Company by Kevin Dwinnell

Do you know the event calendar that impacts your business? If not, it’s worth a good look because it can have a material impact on your business, and there are tools that can help.

Sadly, Brand Thunder is not going to the Oscars. Is an entertainment-award Boom (branded browser) in our future? Almost certainly, but we’re not there this year because we have to choose wisely where to spend our limited resources. So, when we mapped out the year of development and our goals, we expected major brands to sign (Thank you NASCAR Nationwide Series, Major League Soccer, Dartmouth College and a host of others). We also expected pockets of development time to build our “non-branded” Booms.

For the non-branded versions, we focused on the holidays knowing they would give us an ongoing deadline and multiple opportunities to refresh a build, maintain an audience and attract a new one. (Self Promotion Warning: Check out our Gallery to see the St. Patrick’s Day Boom. Not only will it get your Irish up, but you can choose one of two styles – Shamrock or Pub.)

If you want to find the relevant events for your business, it’s worth spending time in tools like Yahoo! Buzz or Google Trends. Search volume is a great way to understand consumer demand, and there’s a cyclical nature to this. The patterns of searches for recurring events tend to repeat each year. This will provide you not only with the topics of interest, but when they surface in the mind of the consumer. It’s crushing if your product arrives before the event, but after consumer interest has passed.

Good luck with your special events, and next year we hope you’ll join us at the Oscars.

Posted in Commentary | Tags: Academy Award, brand thunder, Branded Browser, custom browser, Dartmouth College, Google Trends, Major League Soccer, Yahoo, Yahoo Buzz | No Comments »