30 June

99.6% Conversion, Teach Your Old Browser New Tricks

Posted in News

Marketing Sherpa gave an in-depth look at how the Ohio State University and Fathead used an interactive browser theme to engage OSU fans and offer them a special chance to win an OSU Fathead. 99.6% clicked when promo button was added to browser theme Active users of browser theme grew 52.7% month-over-month Compelling data for […]

17 July

Avoiding Ad Blind Spots

Posted in Commentary

Marketers are perpetually trying to break through the clutter and gain the attention of their audience. Consumers, on the other hand, are getting more adept at tuning out the noise. If you’re in online marketing, you know they’re blind to it as well. It’s creating that blindness we want to avoid. Visitors to your site […]

6 April

Start-ups and Entrepreneurs – Look Local to Grow Global

Posted in Commentary

Image via Wikipedia My career experience is diverse, with a great deal of expertise in Internet marketing, commerce and product development. Branded browsers were a natural fit to my skill set. Nothing like joining a start up for the sudden exposure to the breadth of what is unknown or needs to be relearned. Fortunately, the […]