Brand Thunder Themes for Internet Explorer Introduced Through Microsoft Promotional Push by Brand Thunder

COLUMBUS (June 9, 2010) — Brand Thunder LLC (http://www.brandthunder.com), the browser customization specialists, announced the launch of its add-on themes for Windows Internet Explorer on the Internet Explorer Add-ons Gallery. Some of these themes have been featured on the Internet Explorer Add-ons Gallery homepage at http://ieaddons.com.

Brand Thunder, is rapidly bringing its interactive browser themes to Internet Explorer users. Each add-on blends a custom theme and interactive content and functionality to Internet Explorer. If multiple Brand Thunder add-ons are installed, the user enjoys real-time switching between any of them. The complete experience changes with the theme, buttons, feeds and sidebar content all changing to match the selected theme.

The initial launch of Internet Explorer themes includes a broad offering of brands and topics like Baseball, CollegeHumor, the MLS’s Columbus Crew, the NFL’s Indianapolis Colts, NASCAR Nationwide Series, Vancouver Canucks, Washington Capitals, Weather powered by WeatherBug among others. Brand Thunder will continue to roll out themes for its client list that spans entertainment, news, sports and colleges and universities.

“Brand Thunder brings a good set of technologies, user experiences and recognized companies that we felt the Internet Explorer audience would enjoy,” said Rob Pulciani, Senior Marketing Manager at Microsoft. “We wanted to help build the awareness of these offerings and highlight the fun and value this can bring to someone’s online experience.”
“Our clients and users have consistently asked for the ability to theme their Internet Explorer browsers,” says founder Patrick Murphy. “We’re thrilled to make this launch event encompassing of our clients and leverage the power of the Internet Explorer community.”

Brand Thunder’s interactive themes provide an extreme makeover of the Internet browser. They are free, lightweight active customizations that can include themes, toolbars, sidebars and other content or functionality. Users can switch real-time between any installed Brand Thunder themes.

About Brand Thunder:
Formed in April 2007, Brand Thunder creates extreme makeovers for the Internet browser. Brands enjoy a persistent connection to their Internet consumer driving more website visits and increased revenue. Through a software installation, end users change the drab Internet browser into an immersive experience from their favorite sports team, entertainment franchise or Internet site. The interactive browser themes feature official logos, colors, content and functionality, and can also extend capabilities including video, music players or other Internet widgets. Current business partners and clients include Bing, The Daily Beast, Huffington Post, Major League Soccer, NASCAR, NBA, NCAA, NFL, NHL and Universal Music. Samples found at http://brandthunder.com/gallery/.

Contact:
Patrick Murphy, CEO
Brand Thunder, LLC
614-408-8202

###

Posted in News, Press Releases | Tags: brand thunder, browser theme, interactive, Interactive marketing, Internet Explorer, Microsoft | 2 Comments »

Brand Thunder and The Daily Beast Launch First-Ever Web Browser Theme with a Dynamically Updating Photo in the Design by Brand Thunder

COLUMBUS, OH – January 26, 2010 — Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, in conjunction with The Daily Beast announce the release of an Internet browser theme tailored specifically to the avid newsreader. It is the first theme to update with The Daily Beast’s photo exclusives, plus the story headline can be revealed on mouse over or the user can click to read the full story. The browser theme also integrates content and functionality directly from The Daily Beast including a news ticker of breaking news and links to important site categories. It can be downloaded at http://www.thedailybeast.com/browser-theme.

Users will enjoy a multimedia sidebar that keeps them connected to the hottest news via a special view of the Cheat Sheet, Buzz Board, Blogs & Stories and Video sections of The Daily Beast. With the sidebar, users can surf the web while keeping a detailed view of breaking news open in the browser.

“Delivering relevant news into the browser is a great way to keep our community attuned to what’s happening now,” said Byran Keefer, Director of Product for The Daily Beast. “The Brand Thunder Boom! feature set allowed us to move beyond simple text and into something that’s as visually compelling as it is functional.”

“The Daily Beast forced a unique twist in our product, which is the same approach they take on their web site,” said Patrick Murphy, founder and CEO of Brand Thunder. “Pulling a new image into the browser theme each day is a great high-level feature for their fan base and just plain cool.”

Brand Thunder’s browser Boom! technology provides an extreme makeover of the Internet browser. Booms! are free, lightweight active customizations that can include themes, toolbars, sidebars and other content or functionality. Users can switch real-time between any installed Boom!.

About Brand Thunder:
Formed in April 2007, Brand Thunder creates custom-browser experiences for major brands. Brands enjoy a more persistent connection to their Internet consumer through the custom browser Boom!, which increases website visits and revenue. Through a software installation, end users change the look and feel of their Internet browser into an immersive experience from their favorite sports team, entertainment franchise or Internet site. The custom browser Booms! feature official logos, colors, content and functionality, but can also extend capabilities including video, music players or other Internet widgets. Current business partners and clients include the Huffington Post, Major League Soccer, NASCAR, NBA, NCAA, NFL, NHL and Universal Music. Samples found at http://brandthunder.com/gallery/.

Contact:
Patrick Murphy, CEO
Brand Thunder, LLC
614-408-8202
###

Posted in News, Press Releases | Tags: brand thunder, brandthunder, browser theme, Daily Beast, Interactive marketing | No Comments »

Have a great read and don’t forget to reTweet – Keeping up with B/T by Kevin Dwinnell

If you’re like us, you like to keep up with companies, news and opinions across the web. And, we’re probably like you in that we offer different ways of communicating what’s going on and what we deem as relevant. To help you sift through the delivery vehicles, I’m providing an overview of each one. Then you can choose one or two that fit your needs best, or simply follow the links and sign up for all of them.

Twitter:

Follow: brandthunder http://twitter.com/brandthunder It’s company insight and more. Patrick must be the speed-reader in the company. He gets through more blogs, articles and newsfeeds in a morning than I can all week. If you want a grasp of the best of Internet business news, his take on current company activity and the occasional compelling gadget – following us on Twitter is a great way to go.

Newsletter:

Another easy method to keep up with company news and activity is to sign up for our email newsletter at http://brandthunder.com/stormreport. What I appreciate and respect about the newsletter is that it’s news, when it happens, and not on a schedule. We’re not going to put something in your mailbox until there’s something worthwhile to put there. No clutter, just the goods.

Blog:

Our blog continues its evolution. We’re on a publishing pace of once or twice a week. What you get is a range of news and information about the company, insights into our industry (which I view as interactive marketing, but am open to feedback and requests for information) and some insights into the life of a company in the midst of its early growth stage. You can always read it on our site, and visit our Gallery while you’re here to see the latest browser Boom!, or get the blog in your favorite reader with this URL: http://brandthunder.com/feed/.

Facebook:

Another easy way to get the new news bits… become a fan on Facebook at http://www.facebook.com/brandthunder. It makes us happy and it’s guaranteed to impress your friends – or something equally good (I need to check my legal disclaimers). :-)

I hope this helps, and we hope to see you in more places.

Posted in Commentary | Tags: Blog, brand thunder, Brand Thunder Boom, business, Facebook, Interactive marketing, On the Web, Social network, Twitter | No Comments »