Indianapolis Colts Win Best Browser Theme in About.com’s Reader’s Choice Awards by Kevin Dwinnell

Nothing like getting recognized by the readers of one of the biggest tech networks on the Web. For the first time, About.com‘s Computing Channel ran a coordinated Reader’s Choice Award program in early 2010. During January, thousands of nominations were submitted by readers in a wide variety of categories including Best Browser Theme. Based on the total number of nominations, five finalists were chosen in each category. Throughout the month of February, About.com readers voted for a winner in each category.

Brand Thunder is thrilled to see its work for the Indianapolis Colts take the prize for Best Browser Theme. It’s a showcase product for us. They are among the NFL elite. They have a very active community, which played a part in helping with this win. The Colts organization has also taken an active part in making this a very engaging theme which shows itself in the details, like the multimedia sidebar.

It all adds up to a winning combination and that resulted in the win at About.com. You can check out the theme at Colts.com/browser.

Posted in Commentary, News | Tags: About.com, brand thunder, browser theme, Indianapolis Colts, reader's choice | 2 Comments »

Browser Themes – New Media Choice of Champions by Kevin Dwinnell

As we kick-off Super Bowl week, I thought I’d take the less than humble approach of mentioning how, yet again, a team that has chosen an interactive browser theme from Brand Thunder is vying for the championship of its sport. The AFC champion Indianapolis Colts go for it all Sunday night. We’ve been here before.

During the Stanley Cup Playoffs last year, Brand Thunder clients had an outstanding representation. The Pittsburgh Penguins won a well played series and the Cup over a team that only offered their fans a toolbar. An interesting data point.

That celebration was extended to the MLS Cup where another Brand Thunder client, the Real Salt Lake, defeated the LA Galaxy – who also offer their fans an interactive browser theme. You might say we cheated, because we signed the entire MLS and we’d lay claim to any champion heralding from the soccer league. To that I’d say… you’re right.

Yet we also enjoyed having the Orlando Magic, the NBA Eastern Conference Champions, as a client. You see the trend here. It’s a pretty compelling story. Partner with Brand Thunder and find yourself competing among the elite of your league and playing for the championship.

That’s why on Super Bowl Sunday, we’ll be rooting for our favorite NFL client – the Indianapolis Colts. On Super Bowl Monday, we’ll be looking to help more teams. And for Major League Baseball teams getting geared up for Spring Training, we’d love to have our first MLB client. Give us a call.

Posted in Commentary | Tags: American Football Conference, browser theme, Indianapolis Colts, la galaxy, major league baseball, mlb, mls, National Football League, NFL, orlando magic, Pittsburgh Penguins, Real Salt Lake, Super Bowl | No Comments »