Sweepstakes for College Basketball Fans by Brand Thunder

It’s a Big Contest

In the run up to the madness of March, college basketball fans have another thing to cheer about. Every Brand Thunder browser theme for participating schools in the CBS College Sports Network will have exclusive access to a Fathead-sponsored sweepstakes. That’s big!

Fathead Kind of Big

It’s more than the 2 winners each week!

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Posted in News | Tags: CBS Sports, College Basketball, fathead, NCAA, NCAA Basketball, ncaa hoops, sweepstakes | 3 Comments »

CBS Sports & Fathead Find Winning Combo with NCAA Browser Theme Promotion by Kevin Dwinnell

Image via Wikipedia

What’s it take to grow your user base and build awareness for a business partner? CBS College Sports and Fathead found using the browser theme for marketing promotions is a great way to convert users and deepen engagement.

CBSSports.com College Network is a leader in delivering web services, e-commerce, streaming and mobile services for college and university’s athletics websites. Fathead is a leader in sports and entertainment wall graphics. Nice set up for bringing companies together that serve similar audiences.

The results – SPECTACULAR!

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Posted in Commentary, News | Tags: CBS, CBS College Sports, CBS College Sports Network, CBS Sports, Electronic Arts, fathead, marketing, Twitter | No Comments »

99.6% Conversion, Teach Your Old Browser New Tricks by Brand Thunder

Image by brandthunder via Flickr

Marketing Sherpa gave an in-depth look at how the Ohio State University and Fathead used an interactive browser theme to engage OSU fans and offer them a special chance to win an OSU Fathead.

• 99.6% clicked when promo button was added to browser theme
• Active users of browser theme grew 52.7% month-over-month

Compelling data for using the browser to create a persistent communication channel with your audience.

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Posted in News | Tags: brand thunder, Browsers, ecommerce, fathead, internet marketing, Ohio State University, Social media | No Comments »