Thankful for a Stellar Year by Kevin Dwinnell

At this time of giving thanks, Brand Thunder has much to celebrate.

• A vibrant and supportive community in central Ohio with organizations like TechColumbus and TechLifeOhio.
• A great channel partners like Adevia Software and Mackey Marketing, to name a few.
• Supportive business partners like Bing.
• An amazing client list that still includes those premiere brands that took a chance on us when we were just starting out like the Washington Capitals and NASCAR Nationwide Series to those who are joining now like CBSSports.com College Network and the Buffalo Bills.
• A pipeline of partners and prospects that promise a great upcoming year.

And reflecting over the past year shows the huge strides we’ve made from both a business and technology standpoint.  Thanks to an outstanding team.

• First dynamically updating browser theme with The Daily Beast news browser theme.  The featured exclusive story photo automatically appeared within the browser theme when the web site updated the content and prompting users to return 10 times more frequently than their average user.
  
• First browser theme to include an automatic theme switch after a time-based event.  Daytona International Speedway browser theme included a change of theme after one of its four prominent races, a countdown ticker to the next race start and alerts to ticket availability for its races.
• Most dynamic theme available in the market. Weather browser theme powered by WeatherBug changes to reflect the users current weather conditions.  The users location is set either through the browser’s geo-location feature or user data.  The theme also features up to a three-day forecast in the browser. 
• First Internet Explorer themes to premiere on Microsoft’s IE Add-ons Gallery.  Subsequently, Microsoft secured approval to feature a dozen of Brand Thunder’s themes in IE8 Optimized Browsers showcasing the theme capabilities that had previously not existed for IE.
  
• Personas Interactive Firefox extension launched as a new Firefox theme platform that the industry experts at TechCrunch declared “Personas Interactive… Leapfrogged Mozilla.“ 
• Brand Thunder’s progress and promise in the technology space qualified it for $1 million from the Ohio Innovation Loan Fund, a program to help groundbreaking small companies grow and create jobs that remain in Ohio.
  

We’ve still got a lot to do, but reflecting on the accomplishments manages to show the progress that gets made over time even if it’s sometimes missed in the moment.

Posted in Commentary | Tags: add-ons, brand thunder, browser theme, Buffalo Bills, CBSSports.com College Network, Daytona International Speedway, Internet Explorer, Personas Interactive, techcolumbus, TechCrunch, WeatherBug | No Comments »

In the Daytona 500 Spirit – 2 Great Firefox Themes for Racing Fans by Kevin Dwinnell

You probably saw our release this week for the Daytona International Speedway Firefox browser theme. We’ve also just released a revision to the NASCAR Nationwide browser theme that is pretty hot. Either one will get you in the racing spirit. Enjoy!

Posted in Commentary, News | Tags: AutoRacing, brand thuner, browser theme, DanicaPatrick, Daytona International Speedway, firefox, Motorsports, NASCAR, NASCAR Nationwide, NationwideSeries | 1 Comment »

Brand Thunder and the Daytona International Speedway Move Web Browser Themes into the Fast Lane by Brand Thunder

COLUMBUS, OH – February 9, 2010 — Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, announced today the launch of the interactive browser theme for the Daytona International Speedway. Racing fans can get a browser theme that keeps them attuned to three of the hottest events at the preeminent race track, the Daytona International Speedway. The theme changes automatically in the browser after each event providing a unique look for the Daytona 500, the Coke Zero 400 Powered By Coca-Cola and the Daytona 200 motorcycle classic. The theme can be downloaded for free at http://www.daytonainternationalspeedway.com/Fan-Info/Custom-Daytona-Web-Browser.aspx.

In addition to three unique looks, the interactive browser theme also features breaking news in the news ticker and sidebar newsreader, plus easy navigation to the Daytona International Speedway Web site including tickets for all events. The browser theme will also connect users to the Daytona International Speedway’s fan pages on Facebook, Twitter and YouTube.

“With each event, Daytona International Speedway transforms to a completely different experience,” said Robin Braig, President of the Daytona International Speedway. “With Brand Thunder’s help, we’re delivering that same concept to the web browsers of race fans.”

“The events at the Daytona International Speedway are such a big draw,” said Patrick Murphy, founder and CEO of Brand Thunder. “This theme is a great way to keep the connection to the fans when they’re not at the track and keeping the racing spirit with them whenever they’re online.”

Brand Thunder’s browser Boom! technology provides an extreme makeover of the Internet browser. Booms! are free, lightweight active customizations that can include themes, toolbars, sidebars and other content or functionality. Users can switch real-time between any installed Boom!.

About Brand Thunder:
Formed in April 2007, Brand Thunder creates custom-browser experiences for major brands. Brands enjoy a more persistent connection to their Internet consumer through the custom browser Boom!, which increases website visits and revenue. Through a software installation, end users change the look and feel of their Internet browser into an immersive experience from their favorite sports team, entertainment franchise or Internet site. The custom browser Booms! feature official logos, colors, content and functionality, but can also extend capabilities including video, music players or other Internet widgets. Current business partners and clients include the Huffington Post, Major League Soccer, NASCAR, NBA, NCAA, NFL, NHL, Universal Music and Bing Search. Samples found at http://brandthunder.com/gallery/.

Contact:
Patrick Murphy, CEO
Brand Thunder, LLC
614-408-8202
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Posted in News, Press Releases | Tags: brand thunder, browser theme, Daytona 500, Daytona International Speedway, Facebook, firefox, Major League Soccer, Sport | No Comments »