Holidays and Custom Experiences

Close to a year ago Brand Thunder launched its first holiday experience for the browser. For a business focused on the personalization of the Internet browser, it would have been an unfortunate oversight. Christmas kicked off what’s been a full year of capturing the major holidays in our Booms! and they’ve been exceptionally popular. If … Continued

The Digital Marketing Mix – The Why’s the Limit

Last week, Kendall Allen discussed remaining innovative with marketing in tough economic times. See her post “Relationships And The Progressive Digital Mix” on MediaPost’s Online Spin. Andrew Chen, who supplies supporting analysis with most of his posts, covered part one of his thoughts on “How desktop apps beat websites at building large active userbases” in … Continued

Evolving the Not Invented Here Syndrome

Image via Wikipedia “Not invented here” has long held a negative connotation. I’ve been involved in my share of corporate development efforts that ignore marketplace solutions and pursue an internal one only to see the project stagger and fall. I’ve also used it as an excuse for obstacles encountered when dealing with other companies. In … Continued

Lowering Barriers to Entry: 4 Questions to Raise User Adoption

Each hurdle you place in front of your consumer has a material impact on your business. Do you know what yours are? We’ve wrestled with this considerably. Our current business model is based on a browser with 20% market share. Sure, we can exceed that for our partners (request our Case Study here), but that’s … Continued

Coolfire Media and Brand Thunder Announce Distribution Partnership for Custom Browsers

For Immediate Release COLUMBUS OH (July 29, 2008) — Brand Thunder LLC, the browser customization specialists, announced today that Coolfire Media will offer Brand Thunder custom browsers as a part of its Interactive services. The browser customizations will include the capability to offer functionality developed exclusively by Coolfire Media. Financial terms were not disclosed. The … Continued