Product Extension for Growing Your Business

Image via Wikipedia The background To get to the point about product extension, I have to set the groundwork, so bear with me a moment. Brand Thunder’s core business is helping brands talk to their online consumer through our interactive browser themes. It’s an affinity marketing tool where we leverage the powerful connection an audience … Continued

Trust – The Unwritten Agreement Between Brand and Consumer

Image by Peter Blanchard via Flickr Trust is a powerful tool in the business arsenal. It’s the enabler to the value exchange that a business seeks with its consumer. With trust, businesses can weather some pretty bad situations. Without it, you’re in a very bad situation. Fortunately, we live in an optimistic society and most … Continued